It’s all about the learning in this update! Next, we turn our attention to the important takeaways from Amazon Ads Unboxed 2024, from which our intrepid, award-winning expert Jake Browett has returned full of fresh ideas and insights…
The event brought loads of exciting updates, from automated tools to refined targeting capabilities – think piles of new features designed to help brands streamline their campaigns and boost their performance.
We’ve done a deep dive in our latest blog – but, while you’re here, here’s a little taste of the most notable highlights:
Performance+
Performance+, Amazon’s new automated ad creation tool, promises to simplify campaign setup “with just four clicks”.
With the reported potential to improve CPA (Cost Per Acquisition) by up to 51%, this tool is set to compete directly with Google’s Performance Max, offering brands a quick and efficient way to launch comprehensive campaigns.
B2B Bid Modifier option
For B2B brands, the new Bid Modifier Option has shown some impressive results – early trials bringing some users 3x higher Return on Ad Spend (RoAS) and a 12% increase in traffic.
While it may not be for all brands, this feature allows for more granular targeting and better budget optimization – good news for those looking to fine-tune their audience reach.
Demand-Side Platform (DSP) Refresh
A much-needed refresh is in the pipeline for Amazon’s Demand-Side Platform (DSP), promising a new interface that will be faster and more intuitive, helping advertisers save “up to 26% of their budget” and – our favourite bit – gain deeper insights into campaign performance through real-time optimisation tools.
From frequency controls to smarter insights via curated performance cards, these upgrades are designed to help brands get more value out of their ad spend.
What else is on the Amazon cards?
There’s plenty more too – Amazon has also expanded Amazon Marketing Cloud (AMC) to include Sponsored Products and Brands, allowing brands to build custom audiences and better track campaign performance.
And for those looking to reach global audiences, the Prime Video Ads expansion into markets like Brazil, Japan and India opens up massive new opportunities.
Curious about the rest?
Find much more, including Amazon’s exciting ‘Glitch with Twitch’ feature and the rollout of new AI-powered tools to speed up creative ad production, over on the blog.
And to discuss how these innovations can help elevate your Amazon Ads strategy? Speak to our award-winning experts today.