Thermos: Safeguarding Brand Integrity to drive Market Growth

36%

INCREASE IN SALES

41%

INCREASE IN UNITS SOLD

The Brief

Pioneering brand Thermos has led the way in their sector for more than 120 years and came to us with the aim of increasing their market share still further, looking for 25% year-on-year growth while ensuring their brand integrity remained protected on Amazon.

But it soon became clear that they were facing a major challenge:

Competitors were infringing on the Thermos brand name, unlawfully using it in their product titles.
This was misleading customers, threatening Thermos' market position and undermining fair competition.

So Thermos turned to our team to develop a straightforward, proactive and data-driven solution that would help them reclaim their brand space, eliminating competitor infringements and driving the kind of sustainable, profitable Amazon growth that is the Venture Forge hallmark.

1%

TACOS

100%

Sourcing Share

Our Approach

We knew that reclaiming lost market share and strengthening Thermos' presence on Amazon required a dual approach - balancing brand protection with commercial expansion.

To achieve this, our team deployed a multi-faceted strategy that focused both on immediate compliance measures and long-term sales acceleration - our key initiatives included:

Brand Protection & Compliance: We conducted a deep-dive audit of ASINs violating Amazon regulations, enabling Thermos to bulk-report infringing listings and reclaim their brand space effectively.
Market Share Reinforcement: By eliminating unauthorised brand usage and implementing a powerful brand gating strategy for the future, we helped Thermos recover their lost visibility, reinforcing their authority in the category and ensuring ongoing protection against trademark violations.
Competitive Sales Acceleration: We designed and executed high-impact advertising campaigns, maximising share of voice while maintaining a strong balance between growth and profitability.
Operational & Supply Chain Optimisation: We ensured 100% sourcing share and eliminated unhealthy inventory, preventing gaps in availability and ensuring seamless supply chain operations.
Data-Driven Growth Strategy: We introduced precision-targeted sales initiatives aimed at not only meeting but surpassing Thermos’ 25% YoY growth objective, leveraging strategic product positioning and enhanced customer engagement.

0%

Unhealthy Inventory

100%

client satisfaction

Our Results

Our strategic interventions enabled Thermos to regain control over its brand integrity, reclaim market share and drive impressive sales growth, delivering a:

36% increase in total sales, substantially exceeding Thermos' stated YoY growth targets.
41% increase in units sold, demonstrating heightened consumer demand and improved conversion rates.
1% TACOS, maintaining exceptional advertising efficiency while scaling sales.
100% sourcing share, securing stock availability and preventing supply disruptions.
0% unhealthy inventory, optimising operational efficiency and reducing stock risk.

Venture Forge’s expertise transformed our Amazon strategy, eliminating brand infringements and driving 36% sales growth. Their data-driven approach strengthened our market position while ensuring long-term success. A true growth partner.