We’ve already said how the Prime Big Deal Days 2024, which ran on October 8th and 9th, were officially the marketplace’s biggest October event ever, with record-breaking sales and more Prime members shopping than in any previous October sale.
But what’s even more interesting for brands?
As with all October events, its best-sellers might just offer a glimpse into what’s primed to fly off the shelves during the upcoming Black Friday frenzy.
Top Products in the UK
Top-selling products in the UK covered everything from Bose Wireless Noise Cancelling Headphones to LEGO Minecraft sets, along with everyday essentials like Finish Ultimate Dishwasher Tablets and Vitamin D Tablets.
Shoppers also gravitated toward beauty staples like the COSRX Advanced Snail Mucin Serum and Maybelline New York Volume Mascara, suggesting that self-care might already be on the gift radar for some (whether they’re buying for themselves, others or both!).
But what might this tell us about Amazon buyers right now?
It’s clear that tech, beauty and home essentials were top of mind – and, as we look ahead to Black Friday, it’s more than possible that these categories could continue to dominate as the holiday season begins.
How should Amazon brands use these insights?
These insights might have no direct bearing on your brand – but they’re still good to know so that you can align your product listings and deals with things that are clearly resonating with shoppers.
These early indicators from Prime Big Deal Days show that customers are ready to invest in practical gifts, personal care and high-value tech items – and now’s the perfect time to fine-tune your Black Friday strategy accordingly.
Better still, if these results are any indication, Black Friday 2024 is set to be another blockbuster event!
If you’d like our team of experts help you bring commercial clarity, rigour and vision to supercharge your sales over a bumper festive season, we’re here to help! Get in touch today.