We’ve said it before and we’ll say it again, if you want to achieve great success on Amazon as a Seller or Vendor, your ability to access, interpret and act on accurate, real-time data is crucial – and that’s even more true during a Sales Event…
At Venture Forge, we’re all about commercial rigour, clarity and vision. Our experts apply a scrupulous trading mindset to our clients’ Amazon accounts – keeping all things agile and adaptable, staying resilient, managing risk and using data to make informed decisions that turn things in a brand’s favour as quickly as possible.
Over the course of a day – especially an Event day – these kinds of commercially savvy tweaks can make all the difference to results. From strategic pricing to Prime-exclusive deals, accurate, real-time data and quick, well-timed decisions have long proven to be key drivers of growth…
… as perfectly illustrated by our clients’ results from day 1 of Prime Big Deals day in October!
Here’s a snapshot of what our team achieved on what ended up being Amazon’s biggest ever October event:
- 160% week-on-week growth for a home & goods brand using strategic pricing.
- 877% week-on-week increase for a sports & fitness client, driven by exclusive Prime Day promotions.
- Up to 149% year-on-year growth for a brand in tech & electronics leveraging Prime-only offers.
- 282% growth for a health & beauty brand utilising smart discounting tactics.
Good, right?
Even clients running smaller promotions saw gains of 40% year-on-year, showing that even modest, data-backed efforts can yield results.
The lesson here?
It all comes down to data.
In a super fast-moving retail environment like Prime Big Deal Days – or Black Friday, for example – understanding what the market is doing in real-time and acting on those insights is what gives a brand the edge over the competition.
Whether it’s knowing the best moment to activate a discount or identifying which products are resonating with customers, quick, informed decisions are the key to success.
For any brand looking to maximise their performance on Amazon, the takeaway here is clear – use data to guide your strategy.
With the right insights, you can make timely adjustments that lead to tangible growth, just as we’ve seen with our clients.
And, when brands are equipped to turn data into action, the marketplace rewards are waiting.
Ready to make data work for you? Speak to our experts today.