American Golf: Driving Seasonal Sales Growth and Brand Authority on Amazon

+265%

Ordered revenue

+353%

UNITS SOLD

The Brief

American Golf, the UK’s largest golf retailer, approached Venture Forge to help manage and scale their Amazon Seller account for their owned brands — including Stromberg, Fazer, and Benross.

While their internal team had strong product knowledge, they required the dedicated, additional Amazon expertise and resource required to optimise content, manage advertising, and capitalise on seasonal sales opportunities.

The objectives were clear:

Manage up to 20 parent ASINs (now expanded to 22) across high-margin own brand products
Improve product visibility, conversion rates, and category rankings
Build a centralised Amazon Storefront to connect the main brands under the American Golf name
Maintain a strict TACOS target while driving incremental sales
Reduce product return rates by providing clearer, more informative product listings

41%

Net PPM Improvement

29%

improvement in TACOS

Our Solution

We applied our growth model, designed to combine full account management with strategic, data-driven execution.

Key initiatives included:

Full Advertising Management: Delivered sustained growth across 22 ASINs while keeping TACOS at 10%, enabling efficient and profitable scaling.
Seasonal Strategy: Focused budget and promotional activity around peak spring and summer months, capitalising on the golf season’s demand curve.
Content and Listing Optimisation: Improved clarity on golf set listings, detailing exact contents to reduce returns and improve purchase confidence. Incorporated the American Golf branding and messaging into ASINs to strengthen house brand recognition.
Brand Store Development: Created a consolidated Amazon Storefront housing all owned brands, making the American Golf connection clear to build trust and brand authority.
End-to-End SKU Control: Managed product setup, content, and advertising to ensure a seamless link between commercial objectives and operational execution.

2ND

Largest Brand in Golf Sets

#1

Best Seller in Putter Category

Our Results

Our strategic and operational delivery has transformed American Golf’s Amazon performance.

Last Quarter Performance (YoY):

+265% Ordered Revenue
+353% Units Sold
+189% Page Views
+41% Improvement in ACOS
+29% Improvement in TACOS

Advertising Highlights:

+347% Ad Sales with efficient scaling and ROI maintained
+82% Ad Impressions and +164% Clicks driving stronger visibility and engagement

Category Wins:

2nd Largest Brand in Golf Sets
#1 Putter in Category
Top 10 BSR Rankings across multiple golf sets
Stromberg and Benross brands gaining visibility in leading apparel and accessory searches

Venture Forge has transformed our Amazon performance. Their expertise has driven growth while keeping advertising efficient. They’ve become part of our team, and the results speak for themselves.