No-one could say they saw it coming, but there’s been plenty of hysteria around the retail giant’s move to close a number of small Vendor accounts, and a distinct lack of actual options for those impacted. If that’s you? Read on…
As our CEO Andrew Banks said on LinkedIn, the initial hype ranged from the “we’re doomed” reactions of brands to the Amazon Agencies using the fallout to boost their business.
Actually, the reality is that “no-one is doomed,” adds Andrew.
“There are plenty of sensible options – and change is a constant in the Amazon world.”
In reality, Amazon’s big push for profit over the last 18-24 months has been the biggest change to us all, whether you’re a big brand or a small one; a Vendor or a Seller.
And it’s not likely to go away, either.
As they tighten their operations more and more, all brands should be ready for profit challenges – and that’s why much of our work in recent months has been around just this theme; finding the right mix of selling models to ensure the right profit outcomes.
Let’s go back though, to those small Vendors struggling with Amazon’s most recent, profit-led decisions.
As every situation is different, there’s no “one size fits all” solution we can share here.
But if you have been affected and want to better understand what your options might be, please get in touch.
Our expert team will be happy to share their thoughts – no sales pitches and no agency vulture behaviour, just the honest advice of people who’ve been handling similar challenges, day in and day out, for a long time.