With Black Friday and Christmas on the horizon, we thought we’d take a little trip down memory lane and revisit some of our team’s expert insights into the Toys & Games sector – giving you time to get up to speed before these biggest of annual sales events arrive!
What can you expect to uncover?
One of our in-depth sector analyses, we asked our team to take a forensic view of the entire sector, pinpointing the best opportunities for brands of all sizes – from the best selling models through key growth trends to a subcategory spotlight on the 3 strongest subcategories.
But the most interesting section to revisit is the one which outlines our keys to success in the category.
What we found in this sector was that, while yes – major brands like Lego are dominant forces – this is a tough market for big names, needing complete investment and a robust all-round Amazon strategy to continually defend market share, protect against any detrimental reseller activity and grow through cannibalising the share of their competitors.
Where it gets interesting is when you look at the Challengers
We found lots and lots of Challenger brands making strong sales within the top 100 – which equals plenty of growth potential for brands of all shapes and sizes.
“For smaller, challenger brands, there is real potential to take a slice of the market share pie,” advise our expert team.
But how?
“By drilling down into the opportunities on offer in the sub-categories and coming through consumer trends, and then combining a smart product offering with a strong, holistic strategy that excels at everything Amazon.”
Want to learn more, including our top tips for how you can seize some of that market share pie for yourselves? Hit this link to dig in…
Looking for help to maximise opportunities and/or tackle challenges for your marketplace business? Click here to speak to our Award-Winning Amazon Team!