What makes a Top Amazon UK Seller in 2024? We talk to Channel X (links included…)
Did you catch Venture Forge’s very own CEO Andy Banks talking to Chris Dawson at Channel X earlier this month?
In November, we partnered with Channel X on their Annual Amazon Sellers Report – a must-read for anyone in the Amazon space – with Andy adding his thoughts to the many fantastic insights it contains (including the opportunity to see who’s succeeding and how!).
To follow up, Andy and Chris got together to discuss what makes a top Amazon UK Seller in 2024.
And this is relevant to all brands of all shapes and sizes – because, as Andy and Chris agree, having a strong and strategic Amazon presence is becoming more and more crucial by the day.
Why?
Over to Andy…
“(In retail), what we talked about 5 years ago was omnichannel,” says Andy.
“At that time it meant selling in your own store, selling on your own website, maybe with a mobile app.
I think what some brands are missing today is that omnichannel really has developed to be not “sell in all of my channels” – it’s “sell wherever my customer is”.
And in the UK today, Amazon has the largest market share across almost every product category we’ve analysed.
So to see D2C brands today that aren’t yet taking Amazon seriously and deploying a strategy for Amazon success… the consumer is already on Amazon buying what you sell, but from one of your competitors.”
Too true!
What else did Andy and Chris cover in this value-packed 20 minutes?
Topics included:
- What are the prerequisites for success on Amazon in 2024?
- What’s the one thing every brand needs in place?
- What first steps should a B2C brand take to get into the top 1,000 Amazon Sellers?
- How do you choose the right selling model?
- What are the top international markets for expansion right now?
If you missed it, don’t worry!
- You can watch on YouTube here.
- And for those who haven’t got round to reading the UK Amazon Sellers Report 2023, you can grab your copy here.