If you’ve not considered dipping your brand toes into multi-country sponsored Amazon Ads yet, here’s why you should…
Why you should be pondering multi-country Sponsored Ads
We’ve said it before and we’ll say it again – Amazon offers one of the easiest and best ways around for your brand to test the waters of international markets.
It’s low risk, you don’t need specialist in-market knowledge or expertise, you don’t have to commit, fulfilment is simple (especially with FBA) and there’s lots of Amazon help available, not to mention award-winning experts like our very own Venture Forge team.
Europe alone has Germany, France, Italy and Spain to target – Germany being the 2nd grossing marketplace worldwide in 2023 behind the US, and France and Italy reporting 200 million monthly visitors each.
And of course, Amazon Ads are a brilliant way to increase visibility and put your products in front of new eyes, no matter where in the world those eyes may be.
Love a stat?
Amazon says that advertisers see an on-average ROAS (return on ad spend) of 2.4, just four months after launching Sponsored Products campaigns in a country that’s not their brand’s own.
Multi-country ads are easier than ever
If you’re wondering why this is suddenly topical, it’s because a new Amazon Ads update has just made multi-country advertising a breeze.
Now you can:
- Manage your multi-country ads through a single sponsored ads account
- View and manage your campaigns in one place
- Create a single campaign report that covers all the countries you advertise in
Totally new to Amazon Ads?
It’s easier for you too!
New advertisers only need to create one account – and then they can register for sponsored ads in all eligible countries.
Want to explore more?
Our award-winning Amazon Ads experts are on hand to help with your queries, strategy planning, implementation, management and more.