One thing we’ve learned in our years working with Amazon Vendor brands? Overlooking the basics or letting them drift chips away at results over time and so, when performance stalls, it’s rarely the result of one big problem…
In fact, more often, it’s a “death by a thousand cuts” scenario.
Small, everyday issues can quietly stack up while your focus is elsewhere, slowly and steadily eating into your growth, your margins and your operational efficiency.
Small issues, big impact
But what are the most common culprits that we uncover when we review struggling Vendor accounts?
We asked our Head of Vendor Services, Travis Chappell, who highlighted familiar concerns like:
- Outdated A+ Content that doesn’t reflect your latest messaging or convert like it used to.
- Ad budgets spread too thin across too many ASINs, diluting your impact.
- AVS or AVN terms running passively, with no ongoing measurement of ROI or strategic input.
- Missing alt text on images, making your listings less accessible and discoverable.
- Cluttered or duplicated listings that cause confusion for customers – and the algorithm.
- A product catalogue that’s grown reactively, without the structure or segmentation needed to scale.
Individually of course, these are all fixable.
But because they rarely seem urgent, they often get pushed down the to-do list – even though they’re eating into your bottom line every single day.
And the real problem is that, when they’re combined, they’ve got the power to quietly grind your performance to a halt.
Getting back on track starts with clearing the clutter
We often tell brands that the route to Vendor success on Amazon isn’t about doing more – it’s about doing the right things consistently and properly.
That includes:
- Regularly reviewing and refreshing your creative content to ensure it converts.
- Prioritising high-impact ASINs in your ad strategy, and scaling from there.
- Evaluating every cost and programme through a commercial lens – if it’s not delivering, it’s time to make a change.
- Cleaning up your catalogue and structuring your range around customer needs, not internal logic.
Getting on top of these factors will bring you better efficiency and margins, see your team take smarter decisions and leave you with a foundation that will help your brand scale to all-new heights.
Love our expert opinion on your Vendor setup? Our Vendor experts can run a comprehensive review, pinpoint what’s blocking your performance and help you get things back on track. Chat with our Vendor specialists today.
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