Amazon moves fast, and if your Vendor strategy’s stuck in the past? It might already be holding you back…
With retail terms changing every year, ad performance and content rules on continual evolution and the competition only getting stronger, standing still is rarely a smart option for an Amazon Vendor.
And that’s why we’re encouraging all Vendor brands to press pause for a moment and take a closer look at their Amazon set up. Because staying ahead of the loop isn’t just about doing more, it’s about making sure what you’re already doing is working as hard as it should.
Smart Vendor Brands are reassessing their…
The most agile Vendor brands are the ones that take the time to reevaluate and out a renewed focus on doing the fundamentals brilliantly – something that’s all the more crucial in this rather fraught market we find ourselves in through 2025!
But what should you be looking at?
Here are just a few examples from our Head of Vendor, Travis Chappell, of the steps that are driving better results right now:
Trimming ad waste
Have ad budgets that are spread thin across many ASINs?
Refocus them on top performers, and cut or refine low-ROI campaigns.
Use exclusive bundles to protect margins
Creating Amazon-only SKUs can help you sidestep direct price comparisons, safeguard profitability and create a point of difference.
AVN (Accrual Vendor Negotiation) term reviews
If you’re giving away value through marketing or damage allowances, is it actually generating growth for you?
Reassessing these terms regularly is crucial to avoid giving away margin for nothing in return.
Explore Retail Media opportunities
Many brands are leaving visibility (and revenue) on the table by not using all the tools available.
Whether it’s skipping Premium A+ content that could boost conversions or underusing ad formats like Sponsored Display or video ads (OTT), there could be untapped opportunities with the potential to drive better performance for you, so take the time to audit what you’re using – and what you’re not.
Don’t forget the basics
Strong content and clean catalogues are still a bedrock of Amazon success.
What was once an “optimised” listing might now be outdated, and catalogues can quickly become flabby – review regularly, asking is every product earning its place? Are your images, A+ content and alt text still doing their job?
None of these are revolutionary moves – just practical, high-impact adjustments that will sharpen your Vendor strategy without adding unnecessary complexity or faff.
The Bottom Line
Brands that grow consistently on Amazon aren’t the ones chasing the latest trends; they’re the ones regularly reassessing, refining and investing in the right areas.
So if your Amazon strategy is quietly running in the background, now’s the time to ask if it’s still fit for purpose, and to adapt what’s not working for you.
Our Vendor Services team is always happy to offer a second opinion – helping you spot exactly where your performance is being held back.
Need their expert eyes on your Amazon setup? Get in touch today.