If your brand is looking to make a splash in overseas markets, high-quality, culturally resonant imagery is one of the best tools at your disposal for boosting conversion rates and achieving commercial success.
Visual Communication is Universal
In e-comm, the challenge of language barriers is real – but images offer an-almost universal mode of communication.
Why “almost” universal?
Because even symbols can differ from country to country – so that simple infographic you have that’s purely based on imagery and visual instruction may still need tweaking to make sure the target audience grasps what they need to do intuitively.
But making the extra effort is worth it – making your product information as accessible as possible enhances the perceived value and usability of the product, in turn leading to higher conversion rates.
Cultural Relevance builds Buyer Trust
Put simply, shoppers are more likely to engage with, trust and buy from listings that feel familiar and culturally appropriate – and that content can differ wildly from country to country.
By understanding and incorporating cultural nuances, your brand can create a sense of familiarity and trust that makes your international customers more comfortable and confident in their purchasing decisions.
Different Markets = Different Preferences
When choosing the right imagery for an international market, reflect what those native customers care about in your product features and presentation.
For example, European customers might prioritise eco-friendliness and minimalist design, so it would be a good idea to put your sustainable packaging front and centre.
Meanwhile, North American shoppers might focus more on practicality and durability, so demonstrating how robust your product is taps into that perceived value for longer-lasting items.
Our Team’s Pro Tip?
Becca Woollin, Head of Seller here at Venture Forge, has a great top tip for Sellers to help them manage different imagery between international markets – use Amazon’s Global Upload Tool.
It avoids the hassle of your images crossing territories – ensuring your tailored images are correctly displayed in each region and maintaining your brand’s integrity and appeal worldwide.
Need help to personalise your listings for International Markets? Get in touch today.