For any Amazon Event, whether it’s Prime Day or Black Friday, the real keys to success lie in thorough forward planning. But we do also have a list of last-minute checks and tweaks that help us maximise returns for our clients from two to three weeks before these super sales periods – and we’re sharing them now so you can bank them for Autumn!
Create a range of Savings Options
Variety is the spice of life – and, when it comes to discount deals, it definitely pays to appeal to as wide a range of customer requirements as possible!
Before any Amazon event, jump into Seller Central to set up multiple deals, discounts and promotions, from Lightning Deals and Event Exclusive Discounts to money-off coupons.
Optimise your Listings (again)
You’re sure to have looked at them already, but market conditions change fast in the heady world of e-comm so now’s the time to double back, check your market data again and make sure your listings are set up for success.
Look at:
- Titles, bullet points, descriptions and images that are as compelling as possible.
- Keywords that will maximise your visibility.
Optimise your Inventory
Check FBA capacity limits, adjust your inventory accordingly and make sure everything is stocked and ready for dispatch – with enough stock to account for higher sales levels on items you’re promoting.
Worried your FBA inventory won’t be enough?
Set up FBM (Fulfilled by Merchant) offers and use both options – FBA and FBM – to keep your sales going continuously.
Up your Marketing Efforts
Up your marketing game now both on and off the marketplace, focusing on raising awareness and driving traffic through during the Event.
On Amazon:
- Run targeted ads and promotions to build awareness and interest.
- Prime potential shoppers for purchase with compelling content and offers.
- Review and optimise your PPC campaigns for better visibility.
Off Amazon:
- Use off-Amazon advertising to drive external traffic to your deals.
- Create paid and organic social media campaigns to create awareness of what’s on offer, and drive potential purchasers into Amazon to buy.
Get ready to manage your Amazon Ads!
If there’s one thing that does need constant attention through an Event, it’s your Amazon Ads.
Here’s what our experts do:
- Use dayparting to allocate your budget effectively during peak shopping hours.
- Monitor budgets closely throughout, adjusting based on performance to maximise ROI.
Want better commercial clarity, rigour and vision for your Amazon Event Strategy? Speak to our experts today. And for more insights like this, click here to connect with our CEO Andrew Banks on LinkedIn.