What if Amazon’s “Black Friday Week Show” sets the stage for pre-Christmas sales?
Hands up who else thinks Amazon’s Black Friday Week Show, where Rylan and a cast of celebrity guests talk about their best bargains, could prove to be quite the traffic driver for brands to capitalise on in the weeks leading up to Christmas?
If nothing else, Rylan’s highlighted products clearly mirror what Amazon sees as their biggest potential sellers through the festive season – and savvy brands can use any extra visibility to drive sales throughout December.
With products like the Ninja Foodi Air Fryer, Bose Headphones and Fitbit making Rylan’s Top 10 list, here’s who can ride the wave – and how.
Categories getting the Celebrity momentum
- Tech & Gadgets: Tech products set to be featured include perennial tech favourites like the Fire TV Stick 4K Max, SteelSeries Gaming Mouse and Bose Headphones.
- Home & Kitchen: The top 10 includes the Ninja Foodi Air Fryer and Bosch Cordless Drill.
- Health & Beauty: And this always-strong category is set for a boost, with Rylan listing the ELEMIS Face Mask, Bedhead Shampoo Set and St. Tropez Tan Mousse – all perfect nods to the self-care trend and great stocking fillers or pampering gifts.
How brands can leverage the buzz for Christmas
- When the show is over, these featured categories are sure to remain popular for Christmas shoppers, so make sure your products in these areas are promoted prominently in holiday campaigns.
- Heavily target gift shoppers by updating your listings to include keywords like “perfect gift,” “holiday must-have,” or “ideal for [specific audience].”
- Leverage traffic from highlighted brands, because products in adjacent categories like kitchen accessories, tech add-ons and beauty gift sets will be able to benefit from cross-selling opportunities.
- Increased traffic to these categories presents an opportunity to ramp up Sponsored Products and Display Ads for more visibility – aiming for placements near related products or on pages for complementary items.
- And don’t forget your Holiday Bundles! Combine products into bundles for greater perceived value. For instance, pairing an air fryer with recipe books or beauty products with gift packaging can encourage higher basket sizes.
By leaning into the featured trends and categories, brands can make the most of the visibility and interest generated by the show to capture pre-Christmas sales.
At Venture Forge, we help brands take advantage of every opportunity to shine on Amazon during peak seasons. From crafting high-converting ads to optimising product listings, we ensure your brand is ready to thrive – even in the busiest weeks of the year.
Ready to make this Christmas your biggest yet? Let’s talk.