We all know tech is fundamental to our success on Amazon now – but which tech categories are the most important? From helping to discover untapped product opportunities to managing ad spend and building customer loyalty, here we shine a spotlight on 3 essential tech categories – and how you can make the most of them for your brand…
AI – Smarter decisions, faster results
Artificial Intelligence has become indispensable for Amazon sellers, with tools for everything from streamlining operations to uncovering opportunities and optimising performance.
One standout among Amazon’s own offering? The Product Opportunity Explorer is a great, and powerful, tool for identifying profitable, low-competition niches and guiding product development.
You can use it to:
- Discover profitable opportunities by analysing customer and competitor data.
- Accelerate product research with insights from search terms, product reviews and customizable filters.
- Gain a competitive edge by identifying untapped niches and setting competitive prices.
- Avoid seasonal dips, using the tool to track sales trends and plan inventory.
- Increase product visibility by uncovering high-performing keywords for titles, descriptions and Amazon ads.
And Amazon Ads is a brilliant place to use AI technology, helping to navigate such a complex and fast-changing platform with greater ease than ever before.
Here at Venture Forge, our award-winning team harnesses our own proprietary AI-powered ad-tech platform, which is designed to manage ad spend at scale and deliver unbeatable performance – giving our clients access to automated recommendations that help us optimise campaigns in real time, rules-based bid management for flexible and cost-effective ad strategies and competitor insights to outpace rivals in your category – among other things.
Our advice on how to use AI?
- Use AI tools like Product Opportunity Explorer to identify new opportunities and refine your product strategies.
- Pair Amazon’s AI capabilities with specialist ad tech like ours for smarter spend and better sales performance.
- Combine AI insights with human expertise to ensure the data aligns with your brand’s goals and values.
Speak to our award-winning Amazon Ads experts today.
Data Analytics: Unlocking insights for growth
Data is already the lifeblood of any successful Amazon strategy and, going forwards, as Amazon gets ever-busier and margins tighten, it’s the brands that harness the full power of analytics that will keep ahead of the competition.
Why? Because it’s the little refinements made on the back of actionable insights that give a brand the edge – coming from things like the constant monitoring of performance metrics and tracking customer behaviour.
There are countless reasons why the smart use of data is game-changing for any Amazon brand, so here we’ll list just 3:
- Data gives you total visibility on performance, so you can understand what’s working and what’s not, and make quick adjustments to campaigns or listings.
- Data allows you to dive deep into customer preferences and buying habits to accurately tailor your products and ads.
- Data is invaluable for correct forecasting, helping you to anticipate demand and plan inventory to avoid stockouts or overstocking.
Our advice on how to use Data Analytics?
- Regularly review your analytics dashboards to identify trends and opportunities.
- Use insights to test and refine listings, ad campaigns and promotional strategies.
- Invest in training your team to interpret and act on analytics, so you can make sure every decision is data-driven.
CRM Platforms: Building loyalty and repeat business
Amazon’s marketplace may feel transaction-driven, but it’s also a powerful platform for building customer loyalty – and that’s where CRM tools come in.
Helping brands to track buyer behaviour, identify repeat customers and create tailored experiences that boost lifetime value, they’re fundamental to creating the kind of loyal customer base that every brand dreams of.
What makes a good CRM such a game-changer?
They allow for personalisation, meaning you can engage customers with targeted campaigns, upsells and reorders.
They foster loyalty, helping you retain customers by providing a seamless, customer-first experience.
And they offer a complete view of your customer interactions across all your sales channels – a level of omnipresent insight that’s essential for any e-Comm brand serious about growth.
Our advice on how to use a CRM
- Leverage CRM insights to optimise your Amazon listings and campaigns, making them more relevant to your audience.
- Use post-purchase behaviour data to identify opportunities for repeat sales or loyalty incentives.
- Align your CRM data with your analytics to create a unified, data-driven approach to customer engagement.
At Venture Forge, we combine cutting-edge technology with commercial clarity, rigour and vision to deliver measurable results for brands on Amazon.
Ready to transform your approach and dominate your category? Let’s chat.