Unveiled earlier this month, Amazon Export Central is a powerful new tool with the potential to transform the way Merchant Fulfilled Network (MFN) Sellers expand their businesses across Europe..
It’s part of the European Export Programme…
First, let’s talk about Amazon’s European Export Programme – which the Export Central tool is a part of.
The European Export Programme is a free-to-use initiative that helps sellers export products from six key stores: the UK, France, Germany, Italy, Spain and the Netherlands.
It allows Sellers to reach millions of customers in countries where there’s no Amazon store presence, like Austria, Portugal and Greece, without any of the hassle of duplicating listings or setting up new accounts.
The Programme drives additional traffic and conversions to existing listings, opening up incredible growth opportunities.
Who can join the European Export Programme?
Everyone. It’s available to all Sellers, regardless of whether you use Fulfilment By Amazon (FBA) or the Merchant Fulfilled Network (MFN).
In fact, it’s even better news for FBA Sellers, because you’re already enrolled – for free!
Is it worth it?
Well, Sellers who’ve activated Export from their European stores have reported an average sales uplift of up to 10%.
What challenges should MFN Sellers be aware of?
For MFN sellers handling their own shipping, Amazon advises setting accurate international shipping rates and transit times, so be sure to check with your carrier.
And don’t forget: to start exporting, you’ll need to be VAT-compliant in the destination country (but enrolling in the Union One-Stop Shop (UOSS) can simplify those EU VAT requirements).
OK – tell me more about Export Central
Export Central is basically a tool designed to make it all as easy and seamless as possible.
With just 3 clicks (yes, Amazon likes 3 clicks), Sellers can enable international shipping settings from multiple stores simultaneously, extending their reach to customers in 39 countries across Europe.
Those wanting to enable international shipping settings can do so from multiple stores simultaneously.
There are even pre-configured international shipping settings for selected stores and destinations, including proposed transit times and shipping fees.
Worried they won’t suit you? You can review and fine-tune these settings before you finalise your export setup.
How do you access Export Central?
Just log into your Seller Account, head to Export Central, and start exploring your export opportunities.
Want some expert advice first?
Smart move! Our specialist team is always on hand to help, bringing the commercial clarity, rigour and vision you need to make the right decisions for your Amazon brand. Get in touch now.