A 46% YOY sales lift, 30% growth in POs, #1 category spot and stronger margins? Here’s how…
When leading toy and arts brand Trends UK partnered with our award-winning team, their ambition was clear – they wanted to strengthen their Vendor position, to increase their sales and to build a sustainable foundation for future expansion.
The results have been nothing short of exceptional, seeing them exceed the original targets with 46% year-on-year sales growth, grow their purchase orders by 30%, improve NetPPM by 17+ points and hit the No.1 category spot for their key product – preparing all the while for further international growth into Amazon Germany.
Focus on… Our Approach
What’s the secret to such a spectacular outcome? It all comes down to finding the sweet spot of commercial clarity and disciplined execution.
When you’re scaling a Vendor account, you don’t want to be relying on short-term spikes.
You need to be making every move count, for your sales, for your margins and for your market share.
That’s why our experts built a rigorous framework around 5 key pillars:
- Ads that deliver – We scaled ad investment while keeping ACoS below 20%, using data-driven targeting and precise optimisation.
- Owning key retail moments – Backed by tailored deals and high-impact creative, we helped Trends UK drive strong month-on-month uplifts through Amazon events, seeing an average 78% month-on-month growth across Prime Day and Black Friday.
- Super-smart catalogue expansion – Launching new SKUs to reinforce category dominance and honing in on products with potential; achieving category dominance with #1 category placements for Paint Pop Paint Sticks.
- Content that converts – Strengthening SEO, imagery and A+ content so it was better able to drive discoverability and foster trust.
- Optimising Vendor Terms – We helped Trends UK negotiate better terms and secure AVS support to enhance their profitability.
What it meant for Trends UK
The beauty of these types of transformation is that they’re both commercial and operational, leaving brands with stronger fundamentals all round to support sustainable growth.
Here, with a clear strategy and firm framework in place, the Trends UK team could make decisions faster, invest better and plan further ahead.
And by effectively connecting their paid media performance with real retail outcomes?
They’ve built a repeatable model for category dominance; one that’s scalable, measurable and aligned with long-term growth.
The Bottom Line
This case study proves what we tell every Amazon brand – performance follows process.
By combining commercial rigour with smart, creative execution, Trends UK didn’t just hit their targets – they redefined what good looks like in their category and set their brand up for even greater results going forwards.
If your brand wants to achieve the same as Trends UK and scale profitably while strengthening brand position, our team would love to help you build a winning strategy too – get in touch today to learn more.