Trends UK: Driving Sector Dominance on Amazon
Increase IN SALES
Net PPM Improvement
The Brief
Trends UK presented us with a set of clear and ambitious goals for their Amazon Vendor account - goals which their small in-house team needed expert help to fulfil.
These included:
- Achieving significant growth in organic sales (organic and paid), targeting 35% growth.
- Growing yearly purchase orders (POs) by 20%.
- Establishing their product Paint Pop as the number one brand in the Paint Sticks category.
- Expanding into Amazon Germany by 2024.
- Elevating their NetPPM to match the category average.
Faced with operational challenges and market pressures, it was clear they needed a specialist, strategic approach. They partnered with Venture Forge to unlock untapped opportunities, drive scalable growth and achieve their goals across Amazon’s marketplace.
Purchase Order Growth
Growth In Advertising Sales
Our Approach
Our award-winning team applied our tried-and-tested methodology of commercial clarity, rigour and vision to reshape Trends UK’s Amazon strategy - aiming to exceed Trends UK’s objectives while laying a strong foundation for sustainable growth.
Our key initiatives saw us:
- Accelerate investment in Amazon Ads: Increasing ad spend by 50% while carefully refining targeting drove exceptional growth in both organic and paid sales.
- Participate in key Amazon Events: By deploying robust promotional campaigns during high-profile Amazon events, including Prime Day and Black Friday, we achieved impressive month-on-month growth.
- Expand the Product Catalogue: We worked with Trends UK to implement a strategic product launch strategy designed to reinforce their marketplace presence.
- Enhance SEO and Branding: To significantly increase visibility and conversion rates, we improved SEO, optimised content, enhanced branding and drove positive customer reviews.
- Negotiate better Terms: We helped Trends UK secure improved Vendor terms with Amazon, including gaining access to Amazon Vendor Services (AVS) for enhanced support and improved operational performance.
Brand Growth
client satisfaction
Our Results
Our partnership has yielded some exceptional results. Trends UK achieved:
- Achieving a 46% year-on-year increase in sales, surpassing the original target by a substantial margin.
- 30% growth in purchase orders, strengthening vendor relationships.
- Paint Pop secured the number one brand position in the Paint Sticks category.
- 17+ point increase in NetPPM, significantly boosting profitability.
- Amazon Germany launch set for Q3 2024.
In addition, they’ve seen…
- A 75% growth in paid ad sales while maintaining an ACOS under 20%.
- Outstanding MoM growth during Amazon events, with 83% on Prime Day and 73% on Black Friday.
- 75% brand growth across key product lines.
- A substantial, strategic and consistent increase in new product offerings, reinforcing category dominance.
Managing Amazon was challenging for our small team at Trends UK. Since partnering with Venture Forge, we've made huge strides in product listings, created brand stores, and improved licensing partnerships. Our performance indicators have seen strong growth, and we're refining our advertising for even better results next year.
