With new research showing 80% of shoppers are open to greater integration of AI into retail, it’s clear that the benefits of intelligence technologies are on the table for any brand looking to boost their Amazon success. But, if you’re new to AI, where do you turn first?
New research from SAP Emarsys has put some intriguing data on the table for brands who’ve shied away from integrating AI into their ecommerce offering so far – including:
- More than half (52%) of shoppers surveyed say AI has improved their retail experiences (up from 40% in 2023).
- A third (33%) say AI has made shopping easier (up from 26% in 2023).
- 29% say AI is helping to personalise their shopping experiences.
- 35% say AI helps them to find new products.
There’s no doubt that AI still has its limitations and it needs human input to get the right results.
But, with measures in place to counter those issues, it’s definitely time for Sellers and Vendors to dip their toe into the AI world.
Where better to begin than with some easy wins? Here are our 3 favourite starting points.
Smart Ad Tech
Smart Amazon Ads automation is a simple stepping stone into AI that can reap massive benefits – something we can confirm from first-hand experience.
Here at Venture Forge, we use our very own exclusive intelligent Ads automation to manage our clients’ spend at scale on Amazon.
Giving us automated recommendations, AI-powered and rules-based flexible bid management, competitor insights and unbeatable performance, it’s one of the secrets to how we can grow Amazon sales faster and more efficiently than our competition!
Intrigued to see how we could boost your Ads performance? Speak to the team.
Content Optimisation
Natural language processing (NLP) tools like ChatGPT can be useful aids when it comes to enhancing your Amazon content.
AI can suggest changes to make your listings more engaging to improve conversions, refine product descriptions, titles and keywords to improve search visibility and generate ideas for product bundles to increase customer satisfaction.
And, though brands will surely want to tweak what’s produced to keep it unique and preserve their own tone, the AI’s output is a great starting point to build on.
Data Analysis
With lots of information to sift through, AI is a simple way to get to the crux of data and unlock the insights you need to refine your Amazon strategy.
What sort of data could it look through? Well, anything – from product sales figures to competitor research and market trends.
Want our expert guidance on incorporating AI into your Amazon strategy? Get in touch today.