When it comes to Brand Analytics, the Search Query Performance dashboard has one clear and unbelievably valuable benefit – it lets us identify what customers are searching for that leads them to your brand. But there’s more to this tool than that alone…
It’s no secret that we love data here at Venture Forge, the whole team being avid champions of a timely, fully informed, insight-driven approach.
One of the stats sources Becca Woollin, our brilliant Amazon Account Director, turns to most frequently for our clients is the Search Query Performance dashboard.
Offering a comprehensive overview of customer search behaviour and the pathways to sale for our clients, the dashboard would be invaluable anyway – giving us key information to optimise listings and ads, boost conversion rates and enhance discoverability.
But, as Becca says, you can use it for so much more…
Here are 4 extra reasons your brand should fall for the Search Query Performance dashboard too.
1. It helps you identify areas for growth
By letting you determine your impression brand share for key search queries.
2. It helps you track the customer journey
From click-throughs and add-to-carts to completed purchases, here is where you can spot purchase patterns and pathways.
3. It helps you find new keywords for SEO and advertising
If your customers have a way of searching for your products that you never thought about? Here’s where you can uncover it.
4. It helps you stay on top of the success of your key search terms
With regular review, it’s easy to see how your key search terms are performing against previous periods.
So, if you’re not making full use of the dashboard, make a deeper dive into this vital tool one of your next Amazon priorities.
Want some expert guidance? Drop us a line to book time with the team.