In our recent expert webinar, we kicked off with one of the biggest Vendor questions going – how can brands set themselves apart in this increasingly competitive Amazon environment?
We’re all aware that the days of easy Amazon growth are behind us, and the landscape has undeniably – and significantly – tightened post the Covid and inflation booms.
So the question of how Vendors secure success in 2024 is one that’s on the lips of many!
Luckily, we had some of the best in the business to offer their pearls of wisdom, from Ant Finch (Vendor Rocket), Bruno Ferreira (Bluedot ECommerce) and James Wakefield (WAKE Commerce) to our very own Matt Briggs and Andy Banks.
Their advice for Vendors looking to get ahead? It boiled down to 3 fundamental things.
1. If you want to grow, you need to grow a team.
“It’s impossible to scale up and run with a one-person team,” said Ant Finch, to a chorus of agreement across our panel of experts.
For success at scale, the skillsets needed are so varied that having specialists that cover at least the most important elements of Vendor management is crucial.
What are those elements? At the very least, our experts advise you have a cross-functional team across sales, logistics and finance.
And ensuring smooth communication between each department is also critical.
As Bruno Ferreira explains, “The success of the Vendor lies in them each having a strong understanding of their own silos and the communication between them.”
2. You should be updating your content continually.
“The days of FMCGs updating their content once a year? That’s the old world,” said Ant.
Vendors need to have a process of continual content improvement in place, testing and refining to optimise for changing consumer trends, search patterns and conversions.
Ant’s top content tip?
He advises Vendors to make proactive use of seasonal content for big improvements in conversion rates, adapting your listings for events like Mother’s Day, Easter, Back to School, Halloween and Christmas.
3. It’s time to try Amazon-exclusive products.
Ant is a fervent advocate for Vendors using Amazon-specific products, listings you exclusively place on the marketplace with a set price point and margin expectation, citing them as “real game-changers for brands”.
Love to get more expert insights, tips and tricks to help power your Vendor brand to greater success this year? This webinar was an hour jam-packed with exactly this!
You can watch it on demand here, or read and bookmark our blog breakdown here.