How our ultra-disciplined Amazon strategy delivered incremental growth and long-term customer value…
“A lot of Amazon growth looks good on paper, but doesn’t build anything durable.”
Andrew Banks, CEO at Venture Forge
When it comes to Amazon right now? Not all growth is created equal.
When you dive deep into the data, it can be surprising how much Amazon success is made up of top-line gains that won’t translate into something sustainable – think short term spikes, aggressive spend and revenues that aren’t backed by retention or profitability.
For us? The real test of a strong Amazon strategy is whether it’s designed to build something that lasts.
And that was exactly where we focused when we partnered with Kodak Batteries UK, with a brief that was centred not just on commercial growth in-year, but on profitable, durable performance for the longer term.
The Challenge: Grow without eroding Efficiency
Kodak’s objective wasn’t just to increase sales – though they did task us with achieving significant revenue growth – they also wanted to:
- Drive incremental revenue growth without cannibalising existing demand.
- Maintain tight control over TACOS and profitability.
- And strengthen customer retention and repeat purchases.
In other words, growth needed to be commercially disciplined and strategically sound.
The Strategy: Build a Growth Flywheel
Rather than relying on heavier ad spend or short-term promotions, our approach focused on strengthening the commercial fundamentals.
How? Our key initiatives included:
Pack size expansion
We introduced multipack variations to boost the perception of value, increase basket size and unlock opportunities for incremental revenues.
Subscribe & Save optimisation
We enrolled key products into Subscribe & Save to drive repeat purchase behaviour and build long-term customer value.
Conversion rate optimisation
We enhanced all PDP content, imagery and customer experience to reduce friction and improve purchase confidence.
Data-led performance management
And, as always, we continuously refined our strategy using real-time insights to make sure decisions were always commercially driven, not opinion-led.
The aim was to create a strategy that would compound over time, rather than deliver one-off sales spikes.
The Results
The impact was both immediate and sustainable, as together we drove:
- +27% revenue growth
- +23% increase in units sold
- +11% increase in Q4 seasonal sales
- +2pp improvement in conversion rate
- 806x growth in Subscribe & Save
Crucially? These gains were achieved while maintaining a strong balance between growth and efficiency.
And this is a case study that highlights a key truth about Amazon right now; which is that sustainable performance in today’s marketplace comes from moves like:
- Strengthening customer lifetime value.
- Improving conversion before increasing spend.
- Building repeat purchase mechanisms.
- And making decisions grounded in data, not guesswork.
It’s all about creating holistic growth, not chasing isolated wins.
The Bottom Line
Amazon offers plenty of ways to grow quickly, but the brands that scale successfully over time are the ones who focus on incremental, compounding growth built on strong commercial fundamentals.
Kodak Batteries UK is a clear example of what that looks like in practice – for more of the detail, you can read our full case study here.
And if you’d like the support of our award-winning team to build your own growth strategy for both immediate results and long-term value, we’d love to help!