Kodak Batteries UK: A Strategy of Supercharged Sales Growth and Customer Retention
Total Revenue Growth
increase in Seasonal Sales (Q4 24 vs. Q4 23)
The Brief
Kodak UK briefed us with the task of driving significant revenue growth while keeping their TACOS efficiency under tight control.
To do this, we knew we would need to put the focus firmly on:
- Incremental sales growth, driving stronger revenues without cannibalising existing demand; and
- Customer retention, extending their strategies past new customer acquisition (NTB) to nurturing repeat purchases and long-term brand loyalty.
Our award-winning team got to work to shape a smart expansion strategy designed to deliver supercharged sales in the most sustainable and profitable way possible.
Units Growth
Increase in Conversions
Our Approach
Achieving Kodak UK’s specific growth objectives called for a scrupulous balance of growth, retention and profitability.
And so the Venture Forge team tapped into our renowned commercial clarity and rigour, implementing a strategic mix of data-driven product expansion and customer loyalty initiatives, including:
- Pack Size Expansion: Introducing multipack variations of Kodak’s best-selling products was the key to unlocking incremental sales and catering to a broader customer base while ensuring profitability remained strong.
- Repeat Purchase Optimisation: We enrolled key products into Amazon Subscribe & Save, strengthening long-term brand loyalty and ensuring a steady flow of recurring revenue.
- B2B Discount Strategy: We introduced tiered quantity discounts, increasing bulk purchases, capturing high-value business customers and solidifying Kodak’s footprint in the business segment.
- Conversion Rate Optimisation: We enhanced Kodak's product listings, visuals and customer experience, reducing friction in the purchase journey to drive a 2pp increase in CVR, increasing customer engagement and purchase likelihood.
- Advanced Data-Driven Performance Management: We continually refined and optimised our ad strategy and spend throughout the process, sustaining a strong balance between growth and profitability and keeping Kodak ahead of the competition.
Subscribe & Save Growth
Client Satisfaction
Our Results
Our precision-driven vision not only accelerated Kodak UK’s sales growth but also strengthened their long-term profitability and customer retention strategies.
We delivered a…
- 27% increase in total sales, ensuring sustained YoY revenue growth and strengthening Kodak’s market position.
- 11% increase in Q4 Christmas sales, capitalising on peak-season demand to drive maximum revenue uplift.
- 23% increase in units sold, highlighting increased consumer demand and deeper market penetration.
- 2pp increase in conversion rates, demonstrating stronger purchase intent and improved customer engagement.
- 806x growth in Subscribe & Save, exponentially increasing long-term customer retention and repeat revenue streams.
Venture Forge’s expertise in Amazon strategy and data-driven growth provided the perfect balance of expansion and profitability. Their structured approach to brand scaling, customer retention, and performance optimisation made a tangible impact, delivering sustainable success for our business.
