Why disconnected plans across stock, data, teams and media are holding brands back – and how to fix it…
For established brands, Amazon has become much more than a simple growth channel over the past few years.
In fact, the marketplace is now a core P&L driver for many – but in the current environment, that changes everything when it comes to your strategies.
As Amazon continues to mature, the brands that we see struggle aren’t usually the ones without ambition; they’re the ones running disconnected strategies; plans that look solid on paper, but fall apart in execution because stock, data, team structure and media are isolated from one another.
And the cost can be significant, from quiet erosion of market share and a weaker negotiating position with Amazon to growth that’s much harder, and more expensive, to maintain.
Why 2026 demands a different approach
We’re in a whole new Amazon world now, where margins are tighter, automation is higher and the retail giant’s expectations of its brands are more taxing than ever.
In this commercial reality, growth doesn’t come from simply spending more on ads or reacting faster to issues; it comes from alignment.
For our expert team, the brands that will win on Amazon through 2026 and beyond are the ones who:
- Set achievable growth targets using historical performance and market data.
- Treat availability and stock as the crucial strategic levers they are.
- Build Amazon teams for scale – knowing when to augment with agency expertise.
- Put DSP, AMC and retail media to work after the fundamentals are in place, not before.
And crucially, they stop firefighting and start planning Amazon as a long-term commercial engine.
Wondering where to start? We’ve got just the thing…
Inside the podcast: Strategic Growth on Amazon in 2026
In our latest Beyond the Listings episode, our CEO Andrew Banks is joined by our Head of Vendor Travis Chappell and head of Seller Emma Pickard as well as Ros Haswell, Pooch & Mutt’s Head of Amazon to offer a brand-side perspective too.
Together, they unpack what a real 2026 Amazon growth plan looks like and tackle the questions senior leaders are asking right now:
- How do you set realistic growth and market share targets?
- How do stock and cashflow decisions affect momentum and AVNs?
- What does a scalable Amazon team structure actually look like?
- And where do DSP, AMC and retail media fit once the basics are right?
The Bottom Line
If Amazon is a core revenue channel for your brand, your 2026 strategy needs commercial clarity, disciplined structure and leadership-level thinking – and that’s exactly what this episode of Beyond the Listings will help you plan.
So if you’d like to step away from the disconnections and sharpen your strategy for this new Amazon environment, hit the link and catch up now!