Amazon’s B2B platform now has 8 million global customers – so, if you’re not selling B2B yet? Perhaps it’s time…
As a potential sales opportunity, Amazon Business might not make headlines like Prime Day – but for sellers focused on scalable, recurring growth, it’s a sleeping giant.
Celebrating its 10th anniversary this year, the B2B side of Amazon now serves 66 of the FTSE 100 as well as hundreds of thousands of SMEs, with buyers spanning every sector from education and public services to retail, logistics and more.
With procurement teams under pressure to consolidate suppliers, improve spend efficiency and hit ESG targets, Amazon is becoming a go-to for simple, compliant, repeatable purchasing.
And that’s where you come in.
The New Features Sellers should know about
Recent updates on the buyer side have one thing in common – they make it easier for businesses to buy more, and buy smarter.
And that creates a great opportunity, because it opens the door for Sellers who are primed to serve that demand.
Here’s what’s new:
A Guided Buying & Socially Responsible Programme
Procurement teams can now filter by sustainability credentials or preferred sellers.
Sellers who meet the criteria should consider joining the Socially Responsible Programme (especially if you offer local, ethical or low-impact products), as well as ensuring your product/s have the right certifications or accreditations in place and visible.
Invoice by Amazon (IBA)
Business buyers can now consolidate purchases into one monthly invoice – which is great for them and great for Sellers with products suited to repeat procurement needs like:
- Office supplies
- Facilities equipment
- Tech accessories
- Health & hygiene
Spend Anomaly Monitoring & Budgeting Tools
With better tools to control spend, buyers are increasingly relying on consistent, reliable sellers offering:
- Clear B2B pricing
- Quantity discounts
- And fast, dependable fulfilment
If you’re already doing this, you’re primed for repeat orders. If not? Now’s the time to tighten up your business buyer experience.
How to tap into the potential of Amazon Business
If you’re a seller looking to unlock B2B revenue, here’s what we’d recommend:
- Activate B2B pricing – set business-only prices and quantity discounts to boost order volumes and improve discoverability with procurement teams.
- Optimise for bulk and repeat, using FBA where you can, ensuring your listings speak to bulk buyers and clearly communicating product specs and compliance info.
- Join the Socially Responsible Programme because, if your products are certified sustainable, locally sourced or socially driven, it’s a great way to improve your visibility with ESG-focused buyers.
- Think in procurement terms and make your listings feel like a safe, smart choice for corporate buyers – clarity, trust and repeatability are important.
The Bottom Line
If you’re not making the most of Amazon Business’ potential, it could be a massive, repeatable revenue channel for your B2B brand – rewarding Sellers who can serve smart, compliant buyers well.
Want to build a high-converting B2B presence that’s made for sustainable growth? Our award-winning experts have the commercial vision and clarity you need – get in touch with the team today.