Our must-have resource helps Amazon Vendor brands prepare with precision and negotiate from strength…
For any Vendor, your Annual Vendor Negotiations (AVN) are one of your biggest profit levers – yet too many still approach them with incomplete data and/or no clear strategy and/or a lack of commercial alignment across the business.
The AVN Playbook
As Venture Forge CEO Andrew Banks says, the most successful Vendors don’t treat AVNs as a meeting – they treat them as a year-round governance exercise backed by data, scenarios and internal alignment.
And so our experts have created our new AVN Playbook: a practical, commercially-sharp guide that’s built on the exact structure, modelling frameworks, negotiation tactics and governance processes we use to gain success for our client brands.
Inside, we break down everything from how to prepare with the data, detail and precision you need to how to push back, protect your margins and secure the strongest terms you can.
Why it matters
Your AVN sets the foundation for your Amazon profitability for the next 12 months.
The Vendors who plan early, model multiple scenarios and negotiate based on the data are the ones who consistently emerge with stronger terms, reduced trading costs and their profitability intact.
Those who arrive unprepared? They’re the ones accepting terms that erode their margins long after the negotiations are over.
Downloading our Playbook gives you the tools you need to make sure you’re going in from the strongest possible position.
You’ll learn how to…
In The AVN Playbook, we show you how to:
- Prepare properly before Amazon issues its opening proposal, with the data and alignment you need in place early.
- Understand and assess the AVN terms that have the greatest impact on margin and overall profitability.
- Build structured negotiation trade-offs that protect margin and give you room to push back confidently.
- Learn from real cases where brands have secured multi-million-pound gains by negotiating with evidence.
- Put governance in place to track, manage and enforce every commitment agreed during AVNs.
The Bottom Line
AVNs are no simple negotiation you can walk into – they’re a vital commercial discipline you need to be fully ready for.
The brands that secure the strongest outcomes are the ones who negotiate with structure, evidence and internal alignment in their corner.
And The AVN Playbook has been designed to help you do exactly that; with all the frameworks, data models, tactics and insights you need to stand firm on the numbers and make sure the terms you get work well for you and your margins.