As 9 in 10 UK SMBs say online advertising has helped their growth, plans are afoot to simplify Amazon Ads.
New research from Amazon Ads has shone a spotlight on positive results for UK small and medium-sized businesses (SMBs) leveraging online advertising to fuel their domestic and international growth. So, with those figures in the bag, how are Amazon Ads planning to simplify their offering?
First off, let’s just say that it’s great to see such optimistic signs from SMBs about how they view their future…
And, with our years of Amazon expertise proving just this, we’re also delighted that there’s a strong recognition of just how crucial advertising is to a brand’s ongoing growth and success!
What did the study find?
The study reveals that:
- Nearly nine in ten (86%) UK SMBs report success in acquiring new customers through their current advertising strategies.
- More than three-quarters (76%) say advertising has helped them expand within the UK.
- Over half (54%) have experienced international growth due to advertising efforts in the last year.
- This growing confidence in advertising has led more than two in five (44%) UK SMBs to increase their advertising spend over the past year.
- UK SMBs are clear about their motivations for increasing ad spend – 48% using it to drive awareness of new products or services, and 51% to boost brand awareness.
And what challenges do SMBs face in the world of advertising?
Some SMBs opt out of advertising completely – because…
- “It’s too expensive” (42%)
- “We didn’t get a strong enough return on ad investment in the past” (28%)
And those who are investing in advertising still cite certain challenges:
- Determining the right budget focus (30%)
- Measuring campaign performance (26%)
- Creating compelling content (26%)
Our Award-winning Amazon Ads team is powered by years of first-hand experience, a full-on stats obsession and tenacity in the face of marketplace mysteries – plus our own smart-ad tech. Get them on your side today.