As Amazon shifts more and more towards a priority on profits, the understanding that Vendors need to adapt and survive becomes deeper and deeper. Our CEO Andy Banks caught up with Channel X to share his best strategy insights for Vendors in 2024…
The new Vendor reality
Amazon’s story has always been one of relentless innovation and change.
But for Vendors, recent times have seen a marked shift in the retail giant’s overall strategy – a pivot that’s seeing margins squeezed like never before.
Why?
Because this current marketplace model is based on their growth driven by volume growth, not the inflationary price increases that Amazon have enjoyed for the last year or more.
For Vendor brands, this means they need to adapt to a new reality, one where profits are pressured and adaptation is non-negotiable.
Finding the Vendor potential
Luckily for Vendor brands of all shapes and sizes, Andy’s written a guest post for Channel X that’s all about the opportunities that lie amidst the challenges!
From innovations designed to set your brand apart from the crowd to strategy alignment, P&L deep dives to hybrid and AVS audits, this quick read is full of thought-provoking points sure to channel your strategic planning in the right direction.
Read more here – and remember, harnessing specialist support from Amazon experts like our award-winning team puts everything you need to succeed at your fingertips in one easy move.
If you’d like to discover how you can leverage our know-how to drive your Amazon growth to new heights, get in touch.