Does your brand sell products through Amazon Fresh? Here’s how the brand-new Prime Member Deals initiatives can give your sales a boost…
What’s happening?
Amazon has expanded its grocery delivery service to customers in over 100 towns and cities across the UK, providing a new frontier for brands selling on Amazon…
…And they’ve launched a first-ever initiative for Prime members, who can now enjoy even more savings through a new “Prime Member Deals” programme that offers hundreds of exclusive promotions and benefits.
What sort of deals are available?
Prime members are set to gain significant advantages from the new ‘Prime Member Deals’ programme, with exclusive promotions on hundreds of grocery products both online through Amazon Fresh and in the 20 Amazon Fresh stores located in London and the southeast.
Promotions will include:
- 10% Off Price Cut Products – Prime members receive an additional 10% off on already discounted Price Cut items in-store.
- Weekly Specials – Prime members will have access to special deals with up to 50% off on a rotating selection of products, both in-store and online.
- First-Time Shopper Incentives – To attract new customers to Amazon Fresh, Amazon is offering discounts on their first three orders (over a set spend) to encourage trial and repeat purchases.
- Enhanced Delivery Options for Prime members.
And what are the benefits for Brands selling through Amazon Fresh?
This push to bring more customers to Amazon Fresh brings benefits for all brands selling through the platform, not just those participating in the promotions.
How?
- Increased Customer Traffic – meaning higher visibility and potential sales for all brands.
- Enhanced Customer Loyalty – deals and discounts will drive more customers to become Prime members or renew their memberships, increasing the potential for loyal, repeat shoppers to use Amazon Fresh.
- Increased Customer Satisfaction – a better customer experience benefits everyone.
- Spillover Effects from Promotions – just like on Events Days, traffic generated by Prime Member Deals can create a spillover effect as shoppers browse and purchase additional products.
- Data Insights and Analytics – more input = more data. Amazon Fresh brands will be able to leverage the platform’s analytics tools to gain more informed insights into shopping trends and customer preferences, helping optimise product offerings, pricing strategies and marketing efforts.
- Cross-Selling Opportunities – well-optimised brands can benefit from increased exposure through Amazon’s recommendation algorithms.
Want to see how you can best turn these benefits to your brand’s advantage? (note – optimisation will be key!) Speak to our award-winning experts.