Our structured strategy across brand, ads and ops helped Cranswick transform two pet brands into Amazon leaders…
Already a leading name in the pet food industry, Cranswick Pet Products came to Venture Forge with a very clear objective – to accelerate their growth across two brands at different stages, but both with plenty of untapped potential.
And when we looked at the challenge? It was one that’s very familiar to us here at Venture Forge; a small, stretched team, under-optimised listings, ads that weren’t scaling, operational blockers hampering FBA readiness and a brand presence that just didn’t reflect the quality of their products.
They needed a partner who could take full ownership of their Amazon strategy, reset with strong foundations and deliver growth quickly and sustainably.
“The best part of my role is seeing our clients succeed. Together, we built and executed a strategy that delivered – huge credit to their team for backing it and making it happen.”
Andrew Banks, CEO – Venture Forge
Beginning at the Beginning…
The truth is that Amazon growth rarely hinges on one lever – brands that scale do so because their commercial strategy, content, ads and operations are working well together.
Venture Forge’s role was to work closely with the Cranswick team to build that structure, maintain trading discipline and turn two underperforming brand presences into sleek engines built to drive long-term growth.
After we implemented our strategy (more on this below), Cranswick’s improved performance quickly spoke for itself, with…
- 81% increase in total Amazon sales
- 200% growth in ordered units
- 125% uplift in repeat customers
- 34% increase in average order value
- 70% YoY sales growth for Alpha
- 100% YoY sales growth for Vitalin
- 100% increase in new customers for Vitalin
- 100% Buy Box win rate
These results are the perfect illustration of exactly what happens on Amazon when all four areas come into alignment: stronger visibility, better customer experience, reduced friction and – most importantly – repeatable performance gains.
“Venture Forge quickly took control of our Amazon strategy and delivered real, measurable impact. We’ve seen strong growth across both brands and now have a solid foundation for the future.”
Cranswick Pet Products
Our Approach in a Nutshell
How exactly did we deliver performance gains like this? We dive deeper into the details in our case study here, but briefly, the key to this full-funnel transformation was built around 5 strategic pillars:
Brand Transformation
We drove a complete rebrand of Alpha’s Amazon presence, from imagery and copy to A+ content and storefront design. The result was a more credible, cohesive identity – and we then repeated the process for sister brand Vitalin, creating consistency across the portfolio and lifting brand quality signifiers across the board.
Advertising Expansion & Performance Optimisation
A staged increase in ad investment was implemented, alongside a reduction in dependence on branded terms and a reallocation of budget to high-intent category keywords. Each uplift strengthened performance and broadened visibility across both brands..
Operational Support
We worked with Cranswick’s internal teams to support FBA setup, fulfilment processes and warehouse readiness, to remove the friction points that had limited scalability before.
Retention Strategy
We helped launch Subscribe & Save to drive recurring revenue and support a stronger lifetime value model; a key driver behind the uplift in repeat customers.
Proactive Trading Support
We monitored underperforming lines, launched tactical promotions and responded quickly to performance trends on the marketplace.
And the result of this new strategy? A more consistent, better structured and commercially driven Amazon operation.
Read more in our dedicated case study
The Bottom Line
Cranswick’s is a story about the real, positive impact of a well-structured Amazon strategy – a tale of what happens when brand, performance, trading and operations move in perfect sync.
With the right foundations and ongoing discipline, these two pet brands haven’t just seen accelerated growth, but they both now stand on foundations that will help them continue to scale, consistently and profitably on Amazon.
To read more of this and other client success stories, head to our Case Studies page today.
And if you’d love to see what we could achieve for your Amazon brand? Our team of experts is waiting to talk – just click here to book your call.