We were delighted to help Trends UK do just that! Armed with bold objectives – including achieving £2.3M in annual sales, hitting 35% growth and dominating their product category – they enlisted the strategic nous of our award-winning team to unlock their full potential on the world’s largest shop. Here’s what happened next…
The Transformation
We deployed our tried-and-tested methodology of commercial clarity, rigour and vision to make sure we didn’t just meet Trends UK’s ambitions – we wanted to smash them, laying a strong foundation for future growth as we went.
And our initiatives, which included…
- Doubling down with a super-smart Amazon Ads strategy;
- Robust participation in key Amazon Events with carefully designed promotional campaigns;
- Expanding the product catalogue to boost their brand presence;
- A full SEO and branding overhaul to increase visibility and conversion rates; and
- The negotiation of better Vendor terms,
… produced results that were nothing short of game-changing.
The Results
Working in harmony with Trends UK, we achieved:
- 46% YoY sales growth, smashing their 35% target.
- 75% growth in paid ad sales – keeping ACOS under 20% all the while.
- Their key product, Paint Pop, was crowned #1 in the Paint Sticks category – one of their primary objectives.
- 30% increase in Amazon purchase orders, strengthening their Vendor relationship.
- 15 new product launches in 2023, enhancing their category dominance.
With a massive uplift in annual sales and expansion into Amazon Germany set for 2024, Trends UK has proven that big results are possible when you combine ambition with the right expertise.
What do Trends UK say?
Since partnering with Venture Forge, we’ve made huge strides in product listings, created brand stores, and improved licensing partnerships. Our performance indicators have seen strong growth, and we’re refining our advertising for even better results next year.
Lindsay Hardy | Trends UK
The Bottom Line?
For Trends UK, partnering with our award-winning experts has delivered real, measurable progress – helping them overcome the challenges of managing Amazon with a small team and positioning them as leaders in their category.
With significant growth across sales, profitability and brand visibility, we’re thrilled to say that they’re now set up for sustained success – and in prime position to take advantage of the Amazon opportunities coming their way this year and beyond.
Keep your eyes peeled for more of our client success stories – coming to our website very soon!
We’ll keep you updated… and in the meantime, if you’d like your brand to join the ranks of brands reaping Amazon growth glories with Venture Forge, get in touch today.