With Q4 well and truly underway, our Playbook pt2 shows how to stay visible, convert and protect ROI…
But first – Missed Part One? Here’s the foundation we built…
Playbook Part One (watch on demand here) saw us cover the full Golden Quarter arc, from how to structure promotions and design ad strategies that cut through the noise to the ops disciplines that keep your stock (and your promises!) tight, and the post-event moves that turn seasonal shoppers into long-term customers.
Part Two goes deeper, with a focus on Amazon Ads…
And this focus is exactly where it should be, with ad costs rising and competition fiercer than ever through Q4.
In this episode, our expert panel dive into how high-performing brands plan, execute and adapt in real time – without burning margin, covering topics like…
- How to plan like a Pro, using past data and “always-on” planning to structure your strategy like the top brands.
- Ways to warm up your audiences for stronger conversions during peak.
- The real-time adjustments that will keep you competitive when CPCs surge, stock runs low and other brands push harder.
- Visibility vs discounting: why owning the aisle beats cutting the price during peak periods.
- Turning insights into action, using Amazon Marketing Cloud (AMC) data and brand metrics to truly grasp your performance, attribution and growth opportunities.
Who it’s for, and who it features
This hour-long podcast is for Seller and Vendor brands who want practical, proven tactics they can plug in with confidence and sharpen their Q4 performance.
On the mic we’ve got:
- Emma Pickard (Venture Forge Head of Seller Services)
- Michael Godsiff (Venture Forge Head of Advertising & Media)
- Josh McNeice (Venture Forge Growth Director)
- And our guest, the brilliant Bella Monton, Global Amazon Advertising Manager at Tetrosyl Group.
Practical takeaways you can action today
- Lock your structure in now; separating evergreen and Q4 campaigns, pinpointing hero ASINs and ringfencing budgets for your top search terms.
- Set your guardrails, considering your CPC ceilings, target ranges for ACoS/TACoS and the thresholds that should trigger a rethink.
- Build a reaction plan, because, like the most successful brands, it will help you stay agile through peak season. It’s a good idea to have bid and budget playbooks for common scenarios – from sudden CPC spikes and competitor voucher drops to stock constraints.
- Make your creative seasonal, not structural, refreshing your headlines/assets for Sponsored Brands and Store without resetting the momentum of your listings.
- And make sure to measure what matters so you can see when you’re winning the category, not just the day.
The Bottom Line
Q4 rewards brands that plan ahead and react fast, and Part Two of our Golden Quarter Playbook gives you the blueprint you need to stay visible when peak season peaks, protect your profitability when competition gets fierce and turn seasonal traffic into sustainable growth.
Watch now to sharpen your ad game before the next spike – and if you’d like our team to translate these tactics into strategy for your account?