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Brands chosen for the 2024 Amazon Sustainability Accelerator

We’ve explained our admiration for the Amazon Accelerator programme before, loving how it gives a fantastic boost to sustainable start-ups on an equity-free basis. 

For this year’s programme, Amazon partnered with Europe’s leading climate hub, EIT Climate-KIC, and innovation strategy consultants Founders Intelligence to give 15 new brands from across Europe the specialist tools, bespoke training and mentorships they need to hone their skills, build their contacts and scale their businesses.

This year, the brands selected operate in one of three categories; circular economy, energy in buildings and packaging. 

And for the first time, they will also get the opportunity to pitch for a trial within Amazon’s European operations, with earnings of up to £2m on the table as well as plenty of potential for implementation across international markets and future partnerships.

In the past, the initiative has given a leg-up to brilliant brands like eco-toothbrush company Suri and innovative, insect-based pet food makers Grub Club.

For those thinking of applying next year (entries usually open in March), we thought we’d offer a little inspo by sharing some of the brands chosen to participate in 2024.

ACS Clothing (Circular Economy)

With a mission to minimise landfill waste and turn the clothing industry away from a take-make-dispose model, ACS Clothing is already the UK’s leading circular and sustainable fashion enabler, working with the likes of Chloé, The North Face, LK Bennett and Timberland.

Based in Glasgow, the clothing renewal brand processes more than 6 million pieces of clothing every year for return, rental, subscription and resale through its cleaning and repairs service.

Cheesecake Energy (Energy in Buildings)

Created at the University of Nottingham, Cheesecake Energy’s core technology is billed as the “world’s greenest battery”, storing surplus electricity and turning renewable energy sources (like surplus solar and wind power) into reliable power that can be drawn upon on-demand.

With cost savings of up to 30-40% against the cheapest batteries currently available, their circular economy approach sees them repurpose long-life industrial components from the automotive, oil and gas industries, further enhancing their green credentials and helping users to increase their energy resilience in the most sustainable way possible.

Breathe Batteries (Energy in Buildings)

London-based Breathe Batteries have developed software that can enhance the performance of any lithium-ion battery, improving both its charging time and lifecycle.

Recently partnering with Volvo (to help reduce the charging time of their electric cars by 30%), the brand is playing a key role in the clean energy transition, making electric mobility more efficient and accessible.

Interested in signing up for the 2025 ClimateTech cohort?

Looking to maximise any of these opportunities for your marketplace business?  Click here to speak to our Award-Winning Amazon Team!

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