As Amazon becomes more automated, AI-led and portfolio-driven, licensed brands need execution with structure…
As 2026 sees us venture ever further into a world of AI-curated discovery, automated ads and outcome-led measurement, the brands who win will be the ones with clarity, consistency and disciplined governance.
And that raises a hard truth for many licensed brands.
After all, if your marketplace presence is split across multiple licensees, with inconsistent content, disconnected ads and unclear ownership, then Amazon, driven increasingly by AI, will struggle to understand your brand – and your performance will suffer as a result.
The answer? It’s a brand licensing strategy designed to take control, and put the commercial advantage firmly back in your own hands.
Why are Licensed Brands so exposed on Amazon now?
With AI increasingly deciding which products surface, automation optimising campaigns behind-the-scenes and data measurement moving past ROAS to higher-level outcomes, the issue for licensed brands is that these are all systems that don’t respond well to a fragmented presence.
Instead, they reward brands that present a single, coherent version of themselves – with consistent data, aligned execution and clarity across ASINs, Stores and campaigns.
Traditionally, licensed brands sit outside this type of structure, with multiple partners, product ranges and even interpretations of their brand standards.
And without a clear central framework, they risk:
- Inconsistent content and messaging
- Disjointed Storefronts
- Uncoordinated launches and promotions
- Diluted brand equity
- And missed growth opportunities
A new approach to Brand Licensing in 2026
This is why we’ve chosen this as the perfect moment to launch our new Brand Licensing Service, designed to meet all the challenges of this next phase of Amazon.
How does our Brand Licensing Service work?
Rather than treating Amazon as a series of disconnected seller accounts, we sit at the centre; aligning licensors and licensees around one disciplined, data-led framework.
For licensors, that means:
- Clear visibility by brand, category and licensee
- Stronger governance and enforceable standards
- Protected IP and reduced unauthorised selling
- Portfolio-level performance insight
And licensees benefit from:
- Faster launches
- Clearer approval pathways
- Stronger commercial backing
- Scalable growth aligned to licensor objectives
Learn more about our Brand Licensing Service here
The Bottom Line
With unified execution a must, 2026 is the year for Licensed Brands to:
- Audit how consistently your brand appears across Amazon
- Identify where execution is fragmented across licensees
- Strengthen data, content and Storefront alignment
- Put governance in place before AI-led systems scale further
- And treat Amazon as a portfolio, not a set of accounts
Our Brand Licensing Service is built to help your brand do just this – offering the control, clarity and alignment you need to win not just through 2026, but beyond as Amazon continues to evolve.