The Amazon Ads leadership team has shared their vision for 2025, and it’s packed with AI innovations, better measurement tools and more opportunities for advertisers to reach the right audiences. But what does it mean for your brand? Here’s how we see these developments shaping your success in the year ahead…
Full-Funnel Measurement
Customers are always looking for more full-funnel measurement solutions that accurately assess the success of their campaigns…
Alan Moss, VP of Amazon Global Advertising Sales
Amazon has confirmed that they’re working to deliver a series of more robust solutions, expanding measurement tools across first-party data, ad tech and external partners.
For brands, this means:
- Better data: Enhanced insights should show you what’s driving your results more precisely.
- Stronger strategies: With more transparency and actionable insights, it’s easier to make your campaigns smarter through faster and more focused refinements..
What we hope will happen?
Let’s hope that Amazon’s renewed focus on full-funnel measurement will empower brands to plan more effectively, helping to optimise budgets and maximise ROAS.
The AI Advance marches on
The future of programmatic, full-funnel media buying will be defined by the transformative power of AI.
Kelly MacLean, VP | Amazon DSP
We’ve already talked about some of the ways AI is set to redefine how we plan, launch and manage Amazon Ads campaigns in 2025 – but what else is on the cards this year?
Kelly MacLean’s statement also talked about:
- Real-time campaign adjustments: AI-driven decision-making tools designed to make sure every penny of ad spend is used efficiently.
- Deeper consumer insights: Machine learning will reveal more nuanced audience behaviours, helping brands to better refine ad targeting.
- Optimised media allocation: AI-supported campaigns will work harder across channels, maximising reach and ROI and helping brands scale campaigns faster with data-backed decisions.
As advertisers seek to maximize the efficiency and effectiveness of their campaigns across the digital landscape, innovative AI-powered solutions will be essential. By leveraging advanced machine learning algorithms to uncover granular insights, optimize media allocation, and drive real-time decisioning, the next generation of programmatic services will enable advertisers to seamlessly navigate the complexities of the modern media ecosystem and achieve their full-funnel marketing objectives with unparalleled precision.
Kelly MacLean, VP | Amazon DSP
The exponential growth of Video Ads
Advertisers know what premium content looks like, and the deeper we can marry our consumer insights, ad products and integration opportunities with the audiences they are looking to reach, the more we are able to establish ourselves as a differentiated streaming service…
Krishan Bhatia, VP of Amazon Global Video Advertising
Video advertising is only getting bigger, and Amazon is making major moves to meet the demand, with an emphasis on the importance of premium content and audience-first strategies.
What’s coming includes:
- More video advertising solutions across Amazon’s streaming ecosystem.
- An expansion to new markets like Brazil, India, Japan, the Netherlands and New Zealand, opening fresh opportunities to brands for global growth.
- Advanced insights through clean rooms, combining viewership data with advertisers’ datasets for unparalleled targeting.
- Premium sponsorships to connect brands with audiences in authentic, meaningful ways.
From sponsorship opportunities that drive a deeper brand connection with viewers to clean rooms that enable segments leveraging our customer insights alongside our viewership and behavioral insights, to deal-based programmatic activation on the Amazon DSP, we can align marketers more deeply with fan-favorite series, films, and live sports across global markets.
Krishan Bhatia, VP of Amazon Global Video Advertising
The Bottom Line
This year, Amazon Ads is doubling down on innovations designed to help brands succeed in what is an increasingly competitive space.
From AI-driven campaign management to premium video opportunities, the tools and strategies on offer could redefine how you grow your brand through 2025 and beyond – but, as ever, your brand’s success will lie in the execution.
Leveraging these tools effectively – and staying ahead of the competition – requires expertise, strategy and constant adaptation, and that’s where our award-winning Amazon Ads Team comes in!
With the skills you need to turn potential into real results, they’re here to help you make 2025 your brand’s best marketplace year ever.
Get in touch today to learn how we can drive you to all-new Amazon heights.