Cross-Border Sellers face new charges from March 2026 – we’ve got the lowdown you need…
Amazon has announced a change to how its Digital Services Tax (DST) fee will be applied across European marketplaces – a change which, for some Sellers, will mean an increase in costs from 20 March 2026.
Originally introduced in October 2024 at 2% in the UK, the Digital Services fee reflects national DST policies in countries including the UK, France, Italy and Spain.
The upcoming change is that now, Amazon says it will align the fee to the DST rate in the country of sale – currently 3% in several EU markets.
What’s changing?
From 20 March 2026, cross-border selling into certain EU marketplaces will basically become more expensive:
- UK-established Sellers will face a 3% digital services fee on Selling on Amazon and FBA fees for sales in France, Italy and Spain.
- Italy- or Spain-established Sellers will face a 3% fee on UK and France store sales.
- Sellers established elsewhere will see a 3% fee applied on Selling on Amazon fees for Italy, Spain and France, as well as on FBA fees in France.
Why this matters
It’s not a new tax, but the increase is a margin shift.
Digital Services Tax was originally introduced by governments to address perceived tax imbalances for large digital platforms – and Amazon is applying the resulting cost to them as a separate fee to Sellers.
For growing brands, this means:
- Reduced net margin on those marketplaces affected.
- More complexity in modelling profits across borders.
- Increased importance of ASIN-level P&L visibility.
- And perhaps even a need to revisit pricing strategy where necessary.
At a 1% increase, it might look modest in isolation, but it’s the kind of increase that can compound quickly when layered on top of referral fees, FBA charges, media spend and rising operational costs.
What Sellers should do now
If your account will be affected, our experts suggest you should take time now to:
- Review your cross-border profitability by marketplace.
- Model the net PPM impact of the increase/s.
- Assess whether you need to adjust your pricing.
- Make sure you can see margin visibility at both ASIN and country levels.
With margins squeezed tighter than ever before on the marketplace, this kind of commercial clarity and rigour are fundamental.
The Bottom Line
This is another example of Amazon standardising cost structures across regions – and shifting the commercial burden downstream and it means that, for brands trading across Europe, real discipline in how you manage your margins is non-negotiable.
If you’d like support to review your marketplace profitability and fee exposure ahead of these changes, our team is here to help.