The marketplace makes moves to aid the expansion of the “Made in China, sold on Amazon” trend…
In its first major strikes at the trio of Chinese “Amazon Challengers” (Shein, Temu and TikTok Store), Amazon is making several strategic manoeuvres that will make selling on the platform easier for Chinese Sellers.
New Chinese Centres
During December’s Amazon Global Selling (AGS) Seller Conference in Shenzhen, the retail giants unveiled their five key business strategies for the Asia-Pacific region in 2024, including physical expansion with five regional centres across China and an Innovation Centre in Qianhai that will give Amazon a foothold in China’s Silicon Valley.
With a remit to help Chinese Sellers “build brands, promote products and digitalise operations”, the centre will act as a hub for AGS organisations, service providers, supply chain experts and suppliers, helping sellers come to market faster and more efficiently.
What else? New shipping and new tools
Hot on the heels of Shein and Temu, Amazon also announced that it’s adding Brazil to its shipping destinations for Chinese sellers.
And, to facilitate that, Supply Chain by Amazon (the marketplace’s automated suite of solutions) will also be accessible to Chinese Sellers, as well as a range of new tools and enhanced seller services.
Should UK Sellers be concerned about Chinese competition?
You might, when looking at the increasing flood of Chinese-made products onto Amazon, be wondering if this is something your brand should be worrying about…
We know it’s topical, because this came up as an audience question in our recent webinar, “How to Supercharge your Brand’s presence on Amazon in 2024”.
So what did our panel of Amazon experts think?
Our own Becca Woollin (Account Director extraordinaire), e-Comas Head of Advertising Nella Argenziano and Vendor Rocket Founder Ant Finch all agree…
It comes down to quality.
Yes, there are more Chinese manufacturers coming straight to market than ever before.
But the key to competing with them is to focus on the quality of your own products, your own consumer relationships, your own content and listings.
“Consumers are savvy,” explained Ant, to much agreement.
“There’s always someone who can do your product cheaper, so it comes back to quality and the implementation of your own brand”.
Want us to cast our expert eyes over your strategy, listings, ads – or anything else Amazon? Get in touch with the team today.