The Prime Streaming Ads Revolution marches on – could it be a game-changer for your brand in 2025? Amazon Prime Video Ads: A Game-Changer for Brands in 2025?
Amazon Prime Video is rewriting the rules of streaming advertising and for some brands, this could be a once-in-a-generation opportunity to connect with millions of highly engaged customers.
With £1.4 billion ($1.8 billion) in upfront ad commitments in 2024 alone, Amazon has been doubling down on its ad business all year, with momentum set to continue into 2025.
For smart Sellers who think their brand could get involved in the mix? Now’s the time to get your strategy in place to reap the biggest rewards.
In this brief snippet, our experts outline the background and potential for you – for more on how you can get involved, speak to our award-winning Amazon Ads team today!
Prime Video – the World’s largest Ad-supported streaming platform
Amazon’s decision to introduce ads for all Prime Video users this year (with a small opt-out fee) made it the largest ad-supported subscription streaming service in the world – a bold move that flooded the market with inventory and disrupted competitors’ plans…
But, most importantly, a move that’s created unparalleled visibility opportunities for Sellers looking to grow their brands.
And the best is yet to come.
As announced at Unboxed 2024, Amazon plans to expand its ad offerings even further in 2025, introducing new ad slots and formats like pause breaks and sponsorships – a whole plethora of ways to integrate your products seamlessly into consumers’ daily lives.
Whether you’re targeting new customers or consolidating your position in your sector, Prime Video’s growth offers a compelling new way to reach and convert audiences at scale.
Live Sports: A potential powerhouse for Seller growth
After the UK Upfront event, we mentioned the power of live sports ads, and there’s no doubt this programming is emerging as a cornerstone of Amazon’s advertising success.
While exact viewing figures remain undisclosed, Amazon’s UEFA Champions League coverage is sure to attract the usual huge global audience – the League being one of the most-watched annual sporting events worldwide, with even group-stage matches seeing record-breaking viewerships (and still growing YOY) for competitor broadcasters like Paramount+ and CBS Sports.
And equally exciting is Prime Video’s upcoming NBA coverage in 2025.
Basketball’s global appeal and massive viewership offer Sellers access to a broad and diverse audience and, if you sell related sports gear, lifestyle or related products, tapping into this live sports juggernaut could be a game-changing strategy for growth.
Shoppable Ads: Closing the gap between entertainment and E-Comm
Amazon’s ad innovation doesn’t stop at traditional formats – shoppable and interactive ads are transforming Prime Video into a platform where consumers can seamlessly transition from viewing to buying.
How does it work IRL? Imagine your product is featured in an ad during a game – interested customers will be able to click and purchase in real time.
For Sellers, this is an innovation that eliminates friction on the path to sale and makes it as easy as it possibly could be for viewers to become buyers.
And, by leveraging Amazon’s first-party customer data and advanced ad tech, it’s also easier than ever for Sellers to precisely target the right audience at the right time – the best way to see immediate results for your efforts.
Ready to explore your options? Speak to our award-winning Amazon Ads team today.
Why This Matters for Sellers
For Sellers, the opportunity isn’t just about visibility – it’s about the potential for driving tangible business outcomes.
Prime Video combines its massive reach with Amazon’s immense ecosystem, enabling Sellers to create campaigns that go beyond generating impressions to directly impact your brand’s sales and your customers’ loyalty.
With £10 billion ($12.7 billion) in ad revenue reported in Q2 2024 alone, Amazon’s ad platform is already one of the most effective in the world.
And as it expands into new formats and content areas?
Brands who act now will be well-positioned to dominate their categories, entering early into an advertising arena which, like all things Amazon, will only grow more and more competitive.
Time to seize the opportunity?
Prime Video’s ad expansion isn’t just a trend – it’s a strategic turning point for smart Sellers.
As Danielle Carney, Amazon’s head of live sports and video sales, says,
“We are creating meaningful opportunities for brands by combining customer reach with our first-party insights and innovative ad tech.”
What does that mean for your brand?
You don’t have to be a household name to win big – you just need the right strategy.
Our take
We think this is a brilliant chance for the right brands to step beyond traditional PPC ads and use Prime Video to reach millions of engaged customers in ways that resonate deeply.
Whether you’re showcasing your products during live sports, leveraging shoppable ads or running sponsorship campaigns, the potential is enormous – but the competition is big too, and it’s growing all the time.
Here at Venture Forge, our award-winning Amazon Ads team are the experts in helping brands like yours navigate Amazon’s ad landscape with commercial clarity, rigour and vision.
If you’re ready to explore Prime Video’s potential? Get in touch today.