If your brand has been looking for a new European market to enter, new Amazon FBA incentives could put Poland on your map…
Launched in 2021, Amazon Poland has been growing rapidly, with 11 fulfilment centres already in place to serve an expanding customer base.
And from 12 August 2024, Amazon is making the move to entice new Amazon brands into the market, reducing FBA fees by anything up to 50% – a fee change that they say has no expiry date.
What does the Polish EComm market look like?
Poland is the largest economy in Central and Eastern Europe, with a growing middle class and increasing online shopping penetration – an e-comm market that’s certainly smaller than, say, the UK or Germany, but one that’s increasing at a pace.
Especially if your brand already has a strong foothold in other EU markets, adding Poland could be a natural next step.
3 Great Opportunities through Amazon Poland
Opportunity 1
Poland is the largest economy in Central and Eastern Europe, with a growing middle class and increasing online shopping penetration – an e-comm market that’s certainly smaller than, say, the UK or Germany, but one that’s increasing at a pace.
Opportunity 2
With Amazon being a relative newcomer to Polish e-commerce, brands moving onto Amazon Poland now will be taking an early-mover advantage.
Opportunity 3
Amazon Poland is still building its customer base, so competition on the platform may be less intense than in more established markets – great news especially for new brands looking to establish themselves.
3 Key Challenges of Amazon Poland
Challenge 1
Amazon Poland is a less mature marketplace, so it will be important to stay on top of your data and keep agile to succeed. And, if you’re looking for high-volume sales immediately, you may want to consider other more established markets within Amazon’s global network.
Challenge 2
Poland has strong local e-commerce players like Allegro, which is the dominant platform. Brands listing on Amazon Poland will need to create strong brand awareness, with the advertising budgets that go along with that, and employ strategic pricing strategies that align with local buying power to make a mark.
Challenge 3
It’s essential to localise your listings for the Polish market – and that includes products, language, currency, customer service and marketing approach.
The Beauty of FBA in International Expansion
We’ve talked before about how FBA offers a fantastic route to new markets, letting Sellers dip their toes with relatively little effort – and this is no different.
Basically, thanks to how Amazon’s European Fulfilment Network (EFN) allows you to store products in one country and ship across Europe, adding Poland to your portfolio could be relatively straightforward.
Our thoughts?
With these new FBA discounts, this could be a brilliant, strategic expansion market for brands, especially if you’re looking to establish an early presence in a growing economy.
Your success?
That will depend on your ability to localise your offerings, compete with local players and effectively manage logistics and compliance.
Have we whetted your appetite for a new Amazon market? Our experts are on hand to help you do it right, with all the commercial clarity, rigour and vision you need to succeed.