Amazon has smashed its own records for same and next-day deliveries, with 9 billion+ items shipped at superspeed through 2024 – and 1 billion of those orders shipped here in the UK. It’s clearly great news for Prime members – here’s why it’s great for FBA brands too…
Why faster delivery matters to FBA brands
Amazon’s record-breaking deliveries are excellent for FBA brands because…
- Customer expectations are at an all-time high. If you’ve got competitors who aren’t offering Prime-eligible, fast-shipping products when you are, then you’ve got a major competitive edge.
- Amazon’s infrastructure is only going to get stronger and stronger, so Fulfilment by Amazon (FBA) Sellers will keep gaining from all its benefits as they improve – from better visibility to stronger conversions and boosted customer trust.
- We know that winning the Buy Box is harder than ever and fast shipping is a crucial factor in winning the Featured Offer. Non-FBA brands could easily struggle to secure conversions against competitors with Prime availability.
- Speed-driven categories are thriving. With pharmacy, beauty and household items topping the list of fastest-shipped products, FBA brands in these categories have a real opportunity to double down on their inventory and FBA strategy to handle increased demand.
Key Takeaways for all brands
- Not using FBA? Now might be the time to think again. You need to think carefully about whether FBA could improve your Prime eligibility and sales performance.
- All brands need to stock more strategically. Same-day and next-day deliveries increase purchase intent – you need to make sure your products are in stock and Prime-ready to secure that purchase.
- Optimise for visibility. This is key for everyone but for those not using FBA? If your FBA competitors are winning on delivery speeds, you need to up your advertising, pricing and content strategy game to compete.
The Bottom Line
Speed and convenience are what drives Amazon’s success – and that’s great news for all brands, because it keeps shoppers coming back time and again.
For all brands, staying competitive now means:
- Adapting your fulfilment strategy to meet customer expectations.
- Keeping your products Prime-eligible for maximum sales potential; and
- Optimising your inventory and operations to make sure you can deliver to demand.
And if you need expert guidance on how to reap success on the world’s fastest-ever digital marketplace?