If you want to win on Amazon, you don’t just need the best data – you need to know how to use it to give your brand the edge. Here are some top tips from our experts…
Here at Venture Forge, our award-winning team has always accessed the most accurate, real-time data to underpin the strategies we build for brands because we know exactly how critical the right information is for absolutely everything Amazon – from optimising events like Prime Day and Black Friday to negotiating better Vendor terms or choosing which products to push.
So when our CEO Andrew Banks shared a post on LinkedIn about the power of turning insight into foresight?
We knew we had to unpack it further.
Here’s our team’s take on how smart brands can mine the full value of data to gain the edge in Amazon’s constantly evolving, continually competitive landscape…
Don’t just track past performance – use it to spot what’s next
Every dataset tells a story, and not just about what’s already happened.
If you go beyond past performance to analyse metrics like behavioural trends, search intent and category movement, you’ll find you begin spotting patterns before they become headlines and seeing shifts before they make their move – opening windows of opportunity for your brand to take advantage of.
Are your customers already giving you the answers you need?
Your reviews are likely to be full of invaluable, usable insights.
From keyword trends to product pain points and emerging wants, don’t ignore the power of feedback from your consumers to fuel your product, content and advertising strategies – a simple trick that far too many brands miss.
Keep your pricing sharp
Your pricing strategy should be as dynamic as Amazon itself – and it’s good data that can drive that for you.
Whether it’s staying agile in the face of competitor movements or rapid responses to fluctuations in buyer demand, make sure your optimisation is data-led and always-on.
Make your content work harder
Your traffic and conversion data can give you instant signals about what’s working and what’s not when it comes to your product listings.
Continual optimisation is what separates the good brands from the great, so make sure your team is continuously testing different versions of images, A+ content and product copy – and using the results to improve visibility and conversions all the time.
Data isn’t just for one team
Your brand’s Amazon performance impacts (and is impacted by) multiple teams, so make sure your marketing, sales, customer service and operations teams are all in the loop.
After all, aligning around shared data results in smarter decision-making and better outcomes across the board.
The Bottom Line
It’s our experience that the Amazon brands who win big are the ones who treat their data as a competitive weapon – not just a reporting function.
Whatever strategic decisions your team is making – from scaling your ad strategy to renegotiating Vendor terms or lining up your next bestsellers – accessing the most recent and accurate data and interpreting it with skill is the smartest way we know to unlocking powerful, sustainable growth on the marketplace.
Need expert help to transform your data into growth? Our team is on hand to help you unlock your brand’s real Amazon potential – contact us today.