Amazon has kicked off 2025 with a multi-year partnership announcement with Intuit’s Quickbooks Accounting software, bringing one of the largest and most-widely used solutions directly into Seller Central…
The integration promises to help brands manage their finances more efficiently, simplify taxes and access capital for growth.
But what exactly is on offer, and how could it positively impact your Amazon business? Dive deeper with us…
What does Quickbooks offer Amazon Sellers
With QuickBooks now Amazon’s preferred partner for financial management, its AI-powered tools will be easily accessible to millions of sellers directly through Seller Central, covering:
- Comprehensive Financial Management: Sellers can manage profitability, cash flow, inventory and real-time tax estimates from one place, with tools designed to simplify compliance and tax preparation.
- Easier access to capital: Eligible sellers can access personalised loans through QuickBooks Capital directly within Seller Central, streamlining funding for business growth.
- End-to-End visibility: By integrating Amazon data with QuickBooks, Sellers can get quick insights into key financial metrics, driving more informed decisions that can power growth and sustainable profitability.
The tools contained within Quickbooks can help Amazon brands:
Gain real-time financial insights
Tracking profitability, cash flow, and tax liabilities in real time can help you identify trends, spot challenges and stay agile, from planning for seasonal peaks to tweaking your pricing strategies based on profit metrics.
Streamline their tax compliance
Tax preparation is a major pain point for many Amazon sellers, and QuickBooks’ tools are designed to simplify the process with real-time tax estimates and streamlined filing options.
Grow through investment
With tailored loan options available through QuickBooks Capital, Sellers might be eligible for funding to fuel growth – whether that’s to capitalise on demand, invest in Amazon Ads, manage cashflows or something else entirely.
What are they saying about the Partnership?
Intuit and Amazon are providing financial tools for millions of Amazon sellers to thrive in Amazon’s store. We know businesses that use Intuit’s QuickBooks platform have a nearly 20-point higher success rate than those who don’t. We’re proud to partner with Amazon to bring the benefits of our AI-driven expert platform to help sellers boost their revenue and profitability, save time, and grow with confidence.
Sasan Goodarzi – CEO | Intuit
Amazon is innovating on behalf of sellers every day to support the growth and success of their businesses, which includes providing sellers with streamlined access to third-party tools that offer additional efficiencies and capabilities to help them operate their business. Together with Intuit, we’re working to equip our selling partners with additional financial tools and access to capital to help them scale efficiently.
Dharmesh Mehta – VP WW Selling Partner Services | Amazon
The Bottom Line
This partnership between Amazon and QuickBooks has the potential to simplify key aspects of financial management for Sellers, and an easy integration between the platforms is great news for brands operating mainly on the marketplace.
What should you be aware of? You’ll need to check the figures to make sure your data is accurate and, for those who look at the capital offers, review all terms carefully to make sure they align with your business needs.
But, especially if your Amazon brand is crying out for better financial efficiency and visibility, it’s a partnership worth exploring.
Ready to drive your Amazon business to all-new heights this year? Let’s talk. Our expert team is here to help you thrive on the marketplace.