As Amazon brings a “Big Event” feel to the Spring sale, we highlight the 3 benefits that excite us about the prospect of this becoming an annual thing…
A Spring sale is nothing new, but this 2024 version has seen a real ramping up in the marketplace’s attitude to their pre-Easter deals.
Why do we see this as a good thing? Here’s our 3 top reasons…
It’s a good time for bargains
Traditionally, the end of March through April marks the time that shoppers look to spend again after the splurge of Christmas and the dirge of winter.
The arrival of warmer weather leaves people eager to refresh their homes, gardens and wardrobes; the spring cleaning mentality is in full force – happy news for sellers of cleaning products and storage alike – and seasonal holidays like Easter bring opportunities for gift-giving.
But, whatever your own consumer’s driving forces might be right now, the one thing that’s always going to make your products more attractive is a good deal.
And, by throwing the power of an Amazon event into the mix, the marketplace is serving up an excellent opportunity for brands to take advantage of increased traffic and visitors with strong purchase intent at another key time of year for retail.
It’s not limited to just Prime members
By opening up offers to every Amazon shopper, Sellers and Vendors can look to create deals that pull in a wider audience, with the opportunity to create new customer relationships and expand your brand’s reach to new audiences.
And Prime members won’t feel left out, because…
Brands have the opportunity to pull in Prime members with exclusive “WOW!” deals, with Amazon dropping discounts across different categories throughout the sale period.
We’re intrigued to see the results from this first big Spring event – and of course, we’re already helping clients plan for the Prime event in July!
If you want our experts to help you supercharge your sales strategy to make the most of all these important events, get in touch today!