Sometimes, the best Amazon advice is the simplest. And so we wanted to share a quick take from our brilliant Head of Seller, Becca Woollin, with 3 succinct tips that will help you drive your brand to better growth and profit on the marketplace…
1. Know your goal
Before you even start, it’s crucial to have a clear direction.
That way you can be sure your Amazon efforts align with your broader business objectives – without this, you risk wasting time, resource and money making moves that don’t address key issues or opportunities.
And more, understanding your goal helps you measure progress effectively.
If you don’t know what you’re aiming for, how can you work out whether your changes are getting the results you want?
A fixed, measurable goal, like “increasing sales by 20% over 6 months” or “reducing order defects by 20% over 12 months”, provides clear benchmarks to track.
All brands have different goals at different times, including:
- Boosting profitability
- Increasing market share
- Building brand dominance
And all these objectives have their place – but they don’t always go hand in hand.
It’s important that you manage your expectations from your efforts, and focusing on one thing and doing it well – before moving onto the next piece of the puzzle – is always a stronger approach than trying to do it all at once.
So pick one goal, give it your all and apply a measurable time frame so you can assess your efforts properly.
2. Consistency is KING
Consistency across all elements of your Amazon presence is the cornerstone of Amazon success – including:
- Consistency of performance. Amazon’s is a dynamic algorithm that rewards sellers who maintain steady performance. Consistently updating product listings, managing your inventory efficiently and maintaining excellent customer service and delivery levels helps increase product visibility in search rankings, leading to more sales.
- Consistency of quality. offering quality products means positive reviews and repeat custom, and they in turn help build trust and credibility with new customers, creating a positive sales loop.
- Consistency of marketing. Regular promotions, advertising and launches keep your brand competitive and top-of-mind with consumers, positioning you for long-term growth and success.
- Consistency of product. There’s not much point listing products that have an end of life within months – when picking your products, go for evergreen lines that last and will deliver for your brand for the foreseeable future.
3. List and Hope? No and no
Blind chance is not a winning strategy on Amazon.
The world’s biggest marketplace is one of the most competitive and dynamic sales environments around, where your brand is up against thousands of others competing for customer attention – without a proper plan, your product might never be discovered.
Brand success comes from smart, actionable steps.
A well-thought-out launch strategy, backed by research, sets you up properly from the off.
Armed with a strong understanding of the customer base you’re serving, the pricing trends and competition in your sector and properly optimised listings, you can help your brand secure visibility, drive better margins and build credibility.
And later, with the foundations in place, you can continue to thrive with a brilliant advertising strategy that takes those strong listings and magnifies their reach.
Want to leverage more of our commercial clarity for your Amazon brand? Speak to our experts today.