Designer Fragrances: Revolutionising Amazon Sales Growth

120%

YoY revenue growth

137%

increase in purchase orders

The Brief

Designer Fragrances approached Venture Forge with an ambitious goal to significantly expand its presence on Amazon.

Wanting to markedly scale their operations - but stick to a strict advertising budget all the while - they wanted to:

Boost sales and purchase orders to new heights.
Significantly improve ad performance, securing a much stronger return on ad spend (ROAS).
Boost their brand presence by introducing and establishing new products.
Increase brand impressions without compromising efficiency.

Their challenge to us was to drive exponential growth while keeping operational and advertising efficiency balanced - a mission that demanded the expertise that comes from our deep familiarity with Amazon’s ecosystem.

26%

ACOS

9%

TACOS

Our Approach

There’s no one-size-fits-all approach to Amazon success, and for Designer Fragrances, our focus was on building a commercially sound foundation for scale, ensuring growth could be delivered efficiently and sustained long term.

Our key actions included:

Delivering high-impact Product Launches: We supported the launch of over 60 products across four categories, aligning SEO, content, and branding to ensure each product entered the market with clear commercial intent, strong discoverability, and the ability to scale profitably.
Optimising for discoverability and conversion: Through enhanced SEO, commercially driven A+ Content, and large-scale infographic production, we improved both visibility and conversion performance, helping Designer Fragrances outperform competitors across search results and product detail pages.
Managing Inventory to Meet Demand: Proactive inventory planning ensured consistent availability as sales accelerated, protecting revenue during peak periods and supporting sustainable growth without operational disruption.
Driving Efficient Advertising Campaigns: Advertising was used strategically to support launches and incremental growth, delivering 35 million impressions, £165,000 in ad sales, and maintaining a 29% ACOS within a tightly controlled budget.
Strengthening Brand Identity: A restructured Brand Store with four subcategories and a refreshed Brand Story improved navigation, trust, and engagement, further reinforced through the rollout of VINE reviews across the product range.

This multifaceted strategy was tailored to Designer Fragrances’ commercial objectives, enabling sustainable, profitable growth on Amazon while maintaining strict budget control.

53%

Net PPM

100%

client satisfaction

Our Results

The partnership between Venture Forge and Designer Fragrances delivered commercially meaningful growth, combining scale, efficiency, and profitability:

120% YoY sales growth, driven by a scalable commercial strategy rather than short-term spend increases.
137% increase in purchase orders, reflecting improved demand generation and operational alignment.
£242.4k in paid sales, up 47% YoY, achieved with disciplined budget control.
26% ACOS and 9% TACOS, reinforcing a strong balance between growth and efficiency.
+3pp increase in conversion rate (now 12%), driven by improved content, brand presence, and listing performance.
Net PPM improved to 53%, demonstrating that growth was delivered profitably, not at the expense of margin.

Peak Trading Performance

157% YoY growth vs December 2024, delivering the strongest trading month on record.
36% above sales forecast, underlining the strength of demand planning and commercial execution during peak.

Working with Venture Forge has been a game-changer for our business on Amazon. From their hands-on support to the impressive results they’ve delivered, they’ve been an invaluable partner in our growth journey. We’re thrilled with the progress we’ve made and excited for what’s to come.