In a move missed by many, Amazon is moving some Sellers to 0-day handling – here’s what you need to know…
What’s changing
Amazon has notified some “esteemed sellers” that their Default Handling Time will switch from 1-day to 0-day for FBM and Easy Ship orders from 27 October 2025, meaning that:
- Orders received by 11:00am (default): must ship the same day.
- Orders received 11:00am-06:00am (next day): must ship the following day.
But don’t panic! You can still override your handling times at ASIN level for products that need longer.
Why it matters, and who’s affected
This shift matters because it increases the risk of late shipment spikes (if you fail to meet same-day cut-offs), avoidable cancellations (when your ops can’t keep up with the pace) and operational strains over carrier collection windows, weekend cover and pick/ pack capacities.
These effects also come with potential costs for you as the Seller, whether that’s through new Amazon charges if you can’t cope with the new timeframes or loss of trust from buyers whose products don’t turn up when they’re told to expect them.
But if your ops can support it? The pro is that 0-day shipping can be a real win for conversions.
And because you have to set your preferences by SKU, it means you can separate out those you know will be able to cope.
So does it affect you?
- Yes – if you’re one of the FBM (Seller-Fulfilled) or Amazon Easy Ship service users that have been selected and notified. Time to check your emails!
- No – if you use FBA (Fulfilled by Amazon).
Important: if you are affected, it’s up to you to change it back where you need to.
What to do now
- Check your emails to confirm if your account is affected.
- If yes, audit your catalogue, tagging SKUs that can truly meet a same-day cut-off vs those that can’t.
- Set ASIN-level handling times for items that will cause you problems.
- Align your shipping templates and lock in your carrier operations.
- Tighten your picking and packing, prioritising same-day waves and adding earlier cut-off times for orders where needed.
- Update order-cut-off in Seller Central if 11:00am is unrealistic for your operations.
- Monitor metrics like Late Shipment Rate, Cancellation Rate and VTR daily so you can act before thresholds are breached.
- And create a fall-back where you temporarily raise handling time at ASIN level to protect your account health.
Where to edit handling times
To tweak those times back to where they were, go to:
- Seller Central → Manage All Inventory → Edit (per SKU) → set SKU-level Handling Time.
The Bottom Line
This shift could be good news for conversions where you can support it – but where you can’t. Our advice is not to risk your account health, setting ASIN-level handling times and cut-offs that are tuned to what you can deliver reliably.
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