Drive Unity, Control and Growth for Licensed Brands on Amazon

The Challenge for Licensed Brands on Amazon

For licensors and licensees managing millions in Amazon sales, fragmented content and inconsistent execution erode brand equity and performance.

Our Licensed Brand Acceleration service brings clarity, control, and growth across portfolios. We sit at the centre of licensors and licensees, aligning strategy, enforcing standards, and unlocking Amazon’s full commercial potential.

Licensed brands face unique challenges on Amazon. Multiple teams, complex agreements, and limited visibility create inconsistency, compliance risks, and lost sales opportunities. Without alignment, performance suffers and brands fail to reach their full commercial potential.

For licensors:

Licensors need to take control of Amazon for the benefit of their brands, their licensees, and their consumers. With our support, they can:

Understand and improve the representation of their brand portfolio on Amazon
See and improve performance by category and licensee
Manage licensees more effectively to drive sales and growth
Ensure compliance with brand guidelines and Amazon policies

For licensees:

Licensees are focused on growth and, with expert Amazon support, can accelerate performance and scale more effectively. With our solutions, they can:

Grow their Amazon business faster and with greater clarity
Understand where and how to expand profitably
Gain stronger commercial backing from licensors
Expand into new international markets
Remove unauthorised third-party sellers and protect their business

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Licensor Solutions

Our licensor services are designed to give you control, visibility, and consistency across Amazon. From auditing and governance to IP protection and licensee management, we help you protect brand integrity, align execution, and maximise commercial outcomes across your portfolio.

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Brand Auditing

Gain clarity on brand representation across Amazon. We identify gaps, enforce governance, and build consistency to protect equity and improve results.

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Data & Performance

Unlock visibility with reporting by brand, category, and licensee. Our insights highlight issues, reveal opportunities, and guide sustainable growth.

Content Guidelines

Equip licensees with ready-to-use content packs and standards. We ensure brand consistency, best practice, and strong representation across every product listing.

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Training & Support

Upskill licensees with tailored training to improve compliance and execution. We empower partners to deliver stronger results and maintain brand standards.

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IP Protection

Safeguard your brand with proactive IP monitoring and infringement removal. We eliminate unauthorised sellers and protect long-term brand equity.

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Licensee Management

Bring control and harmony across multiple licensees. We streamline execution, align strategies, and maintain portfolio-wide brand integrity.

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Store Creation

Create Amazon Brand Stores that deliver a unified customer experience. We design, launch, and manage stores to showcase your brand with impact.

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Product Launches

Accelerate launches with coordinated execution across licensees. From listings to ads, we ensure every product enters Amazon fully retail-ready.

Promotions & Events

Maximise impact from seasonal campaigns and launches. We align licensors and licensees to deliver coordinated events that capture demand and sales.

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Licensee Solutions

Our licensee services are built to accelerate growth on Amazon. From strategy creation and content optimisation to advertising and operational support, we provide the tools and expertise you need to launch faster, sell smarter, and deliver stronger results in partnership with your licensors.

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Amazon Strategy

Create a tailored Amazon strategy aligned with licensor goals. We identify growth opportunities, optimise execution, and deliver sustainable commercial success.

Licensor Liaison

Accelerate launches and reduce delays with licensor coordination. We align communication and approvals to keep products moving and growth on track.

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Brand Registry

Strengthen brand control with Amazon Brand Registry. We manage setup and protection to reduce risk, ensure compliance, and safeguard long-term equity.

Advertising & DSP

Maximise sales with data-driven Sponsored Ads and DSP campaigns. We design strategies that expand reach, capture demand, and drive long-term profitable growth across categories.

Retail ASINs

Launch products retail ready from day one. We optimise ASINs to meet licensor, Amazon, and customer requirements, ensuring speed and compliance at scale.

Review Management

Build trust and credibility with proactive review strategies. We enhance ratings, manage customer feedback, and protect brand reputation to support growth.

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Reporting & Insights

Gain full visibility with portfolio-level reporting and analytics. We deliver insights that track performance, highlight opportunities, and guide strategic decision-making.

Chargebacks

Safeguard profitability with proactive chargeback management. We identify root causes, resolve disputes, and prevent deductions to protect commercial performance.

Content Optimisation

Boost visibility and sales with SEO, imagery, A+ content and Storefronts. Our optimisation ensures compliance and delivers measurable performance gains.

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