Pronto Seed: Scaling beyond No.1 on Amazon
Sales Growth
increase in units sold
The Brief
Pronto Seed dominate their category on Amazon, holding the No.1 market position and taking the lion’s share of sales.
But staying in top spot while achieving year-on-year growth was presenting them with a unique challenge - how were they to drive additional expansion without wasting ad spend on placements they already owned organically?
To solve this, Pronto Seed partnered with our award-winning team so that we could redefine their advertising and organic strategy, shining a laser focus on:
- Enhancing conversion rates (CVR) to generate more sales from existing traffic.
- Optimising advertising spend to reduce dependency on paid placements they were already ranking for.
- Acquiring new-to-brand (NTB) customers, to expand their reach beyond their core audience.
- Reducing TACOS to secure sustainable, long-term profitability.
Reduction in TACOS
Increase In New Customers
Our Solution
Scaling when you’re already at the top demands precision, innovation and commercial clarity - and so the Venture Forge team crafted a data-driven, efficiency-first strategy that focused on unlocking new growth opportunities while maximising profitability.
Our key initiatives included:
- Strategic Advertising Spend Reallocation: We reduced bidding on placements Pronto Seed already organically dominated, making sure that ad spend was directed towards real growth opportunities.
- TACOS Reduction & Efficiency Focus: We shifted focus from visibility alone to high-intent conversion, lowering TACOS by 6% while improving overall profitability.
- New-to-Brand Customer Growth: We utilised Amazon Audiences, increased Sponsored Display (SD) investment and implemented cross-category targeting to drive brand awareness beyond their core customer base.
- Enhanced Video & Content Strategy: We leveraged Amazon video ads to drive stronger engagement and boost CVR.
- Long-Term Growth & Product Expansion: We built a roadmap for new product development, with a dedicated strategy day scheduled to explore innovative expansion opportunities.
Buy Box Win Rate
Client satisfaction
Our Results
Through ultra-smart optimisation, we've been able to take Pronto Seed beyond simple market dominance, successfully unlocking sustainable and profitable growth and expanding their customer base while refining ad efficiency.
As a result, Pronto Seed have enjoyed a:
- 27% increase in total sales, ensuring continued YoY revenue growth.
- 40% increase in units sold, reflecting improved demand and conversion.
- 6% TACOS reduction, enhancing profitability across advertising efforts.
- 51% increase in new customers, expanding reach beyond existing brand loyalists.
- 99% Buy Box win rate, securing maximum visibility and conversions.
Venture Forge’s expertise in Amazon Ads helped us refine our strategy, optimising spend to reach new customers without overspending. Their deep understanding of Amazon’s ecosystem enabled us to scale strategically while maintaining profitability.
