Paddington™: Elevating an Iconic Brand on Amazon
Sales Growth
Ad Impressions
The Brief
he IP and official stores for beloved cultural icon Paddington™ are owned and managed by STUDIOCANAL KIDS & FAMILY, who first approached Venture Forge to assess the brand's presence across Amazon and evaluate Paddington™'s performance against key competition.
With the results of our analysis in hand, STUDIOCANAL KIDS & FAMILY then looked to the expertise of our team to strengthen Paddington™'s positioning and presence on the marketplace - tasking us with developing an Amazon storefront that seamlessly incorporated the three core pillars of the brand:
- Essential (Classic) Paddington: Celebrating the original literary and illustrated heritage of the beloved bear.
- The Adventures of Paddington (TV): Engaging new audiences through its contemporary animated series.
- Movie Paddington: Bringing the cinematic adaptations to the forefront of the digital retail space.
Our mission was clear: to craft an immersive, fully optimised Amazon storefront that wouldn't just enhance brand visibility for fans old and new - it would also translate Paddington™'s legacy into tangible commercial success.
Growth in Ad Sales
Brand Growth
Our Solution
Leveraging Paddington™'s rich heritage and emotional appeal, our award-winning team team developed a high-impact, immersive Amazon storefront strategy designed to:
- Create a Seamless, Engaging Brand Experience: To create maximum depth for this beloved brand, we designed an intuitive, visually engaging Amazon Storefront that perfectly balances brand storytelling with an optimised shopping journey.
- Ensure Strategic Brand Representation: We developed a layout that showcases Essential (Classic) Paddington, The Adventures of Paddington (TV) and Movie Paddington equally; the strong visibility for each iteration driving maximum customer engagement.
- Maximise Licensee Visibility: We curated and prioritised key products from STUDIOCANAL KIDS & FAMILY’s licensed partners to drive affinity sales while maintaining brand cohesion.
- Enhance Navigation & User Experience: Our intuitive interface helps customers explore the world of Paddington™ with ease, discovering the products that resonate the most with them.
- Optimise for Performance & Growth: We implemented data-driven storefront elements to improve conversion rates and boost product discoverability and brand affinity.
Taking such a holistic approach made sure that every touchpoint within the Amazon store reinforced the charm, nostalgia and commercial power of Paddington™, setting the stage for long-term success.
Increase in New Customers
Client satisfaction
Our Results
Our super-strategic storefront transformation delivered outstanding results, reinforcing Paddington™ as a dominant presence on Amazon while driving significant commercial impact.
The all-new Paddington™ Storefront delivered a:
- 2,543x increase in sales, marking a major uplift in revenue through a refined digital shopping experience.
- 20M+ Amazon Ads impressions, amplifying Paddington™’s reach and engagement with new and returning audiences.
- 409% growth in advertising sales, showcasing the effectiveness of optimised product positioning and ad strategy.
- 578% brand growth, elevating Paddington™’s presence within its category and outperforming key competitors.
- 37x increase in new customers, expanding Paddington™’s audience and solidifying its brand loyalty.
Venture Forge’s strategic approach to Amazon Ads elevated our brand’s visibility and engagement, driving exceptional growth. Their expertise in optimising ad performance and brand positioning delivered outstanding results, expanding our audience and maximising sales impact.
