Kodak Batteries Germany: Powering International Expansion across Borders
SALES GROWTH
Reduction in TACOS
The Brief
As a pioneering brand looking to maximise performance internationally, Kodak came to Venture Forge with the strategic aim of strengthening and accelerating their presence on Amazon Germany, focusing on scaling sales, expanding product reach and maximising advertising efficiency - unlocking greater profitability along the way.
Their key objectives included:
- Driving substantial year-on-year (YOY) sales growth, solidifying their market position.
- Expanding their product range, increasing their foothold in key categories.
- Enhancing advertising efficiency, to deliver strong returns while scaling.
- Boosting customer acquisition and repeat purchase rates to achieve sustainable, long-term growth.
We were delighted to leverage our strategic nous to unlock new, data-driven opportunities and help Kodak master the complexities of powering sustainable Pan-European expansion.
Increase In New Customers
Increase in Repeat Customers
Our Approach
Expanding a well-known brand in a competitive marketplace calls for a comprehensive and cohesive strategy, tailored to target the challenges of international trading. To do this, our team kept things proactive, with performance-driven strategies including:
- Stock Management Optimisation: Dynamic Inventory Tracking was implemented to avoid any stock challenges from increased sales demand, with weekly updates to quickly flag low-stock items and keep product availability consistent.
- Strategic Product Expansion on Amazon Germany: We refined Kodak’s go-to-market strategy, successfully ensuring new product launches achieved strong visibility and conversion - so successfully in fact that we were able to quickly rework it to achieve even more ambitious goals.
- Proactive Budget Reallocation: We secured additional advertising investment to maximise rapid potential growth, meaning Kodak were able to capitalise on spikes in demand rather than being restricted by original forecasts.
- Reseller Management: The bane of many a big brand’s Amazon life, we swiftly addressed reseller issues and removed unauthorised sellers, safeguarding Kodak’s pricing structure, margins and brand integrity.
- Advertising & Performance Optimisation: By refining campaign structures and optimising keyword targeting, we significantly expanded reach, increased conversions and reduced TACOS by 4pp.
Ad Impressions
Client Satisfaction
Our Results
Our partnership delivered exceptional outcomes for Kodak DE, reinforcing Kodak’s dominant position in Amazon Germany with:
- 75x Growth in Sales, significantly expanding Kodak’s market share.
- 102x increase in New Customers, dramatically widening brand reach.
- 70x increase in Repeat Customers, boosting loyalty and revenue sustainability.
- 4pp reduction in TACOS, improving advertising efficiency and profitability.
- 23m Amazon Ads impressions, significantly increasing brand visibility and market presence.
Venture Forge's strategy and implementation have been exceptional in driving our Amazon growth. They have developed our Amazon business with year-on-year growth, increased market share, and enhanced on-site visibility. They are true experts in their field, and we look forward to continuing our partnership.
